How to Promote Affiliate Products

If you’re an affiliate marketer but isn’t making affiliate sales, you may be thinking affiliate marketing sucks!

That’s a fair assumption if you’re not making any money, but before you call it quits, take a minute and consider these  strategies for how to promote affiliate products that can help you maximize your affiliate commissions and boost your affiliate sales.

If you can use even one of these promotional strategies and use it consistently, you will make sales.  In other words, find what works and keep at it.

The Art of How To Promote Affiliate Products

As an affiliate marketer, find the best affiliate marketing programs.  That doesn’t mean find just any products to promote.  Products should be of quality in nature and offer good customer service.

Once you find great programs and products, your next step is to pre-sell your products or services.  That means your job is to help your visitor make the buying decision.

Never send your site visitors directly to a product site.  People are much more responsive to affiliate marketers that help them in their buying decision.   A good affiliate marketer will warm arm visitors up by demonstrating why a product or service is worthwhile,  show them where the value is in the product and help them understand why it’s worth buying.

Promoting affiliate products with pre-selling works even better if you can do these 5 things.

1. Write a review of of the products or services you are promoting

Writing a great product review helps your visitors to emotionally feel the benefits of a product by demonstrating how you like the product yourself. Yes, this means you should use the product or service yourself first.  This is really the only way you can communicate to your viewer  the small intricate details of using a product.

I equate it to sleeping on a Swedish foam mattress.  Sure I could say it’s soft and comfortable, but could I effectively explain how that mattress benefits my body when I sleep if I don’t actually sleep on it myself?  I could tell them what everyone else tells them but the real value is in helping them make that buying decision based on what kind of sleep they’ll get.

In other words, if you haven’t used or experienced a product or service yourself,  it’s a lot harder to express to someone how it could change their life.  You’ll only be able to elaborate on the basic features.

Don’t believe me?  Try writing a review of a product that you’ve only read about but haven’t used,  then get the product and use it.  Compare notes and you’ll see what I mean.

Once you’ve created your product review, send it to free article sites like goarticles.com and EzineArticles.com.  Include a call to action in your resource box that encourages a click to the page on your website that promotes your product or service.

Note: Don’t send the same review you wrote on your blog or website to the article sites.  If viewers reads your review on the article site and your resource box sends them to the same review on your website, they won’t appreciate that.  Instead send separate articles to the article sites.

See how to write a product review that truly connects with your readers.

2. Promote Your Affiliate Products with a Squidoo lens

Create a Squidoo lens and post your product reviews and various articles there as well.

Squidoo is a totally free social marketing tool that you can use to promote yourself, your products or your affiliate products.  Social marketing on Squidoo is a powerful way to increase your visibility.

Using Squidoo to promote affiliate products is ideal because Squidoo already gets good page rank from Google.  You won’t have to wait for your Squidoo lens to get indexed as the main Squidoo site is already indexed meaning your Lens will get picked up quickly.

3. Join popular marketing forums such as Warriorforum.com, and make frequent contributions to their most popular threads

Forums like the Warrior forum have tremendous visibility so asking questions, contributing to discussions and offering your personal insight will help you gain personal as well as product exposure.

Forums like these won’t tolerate spam so use discretion.

Create your ‘signature’ in your forum profile so that it includes a link to your website’s page for the product you are promoting. That way, every time you make a post, anyone who sees it will see your signature giving you the potential for a click on your link.

4. Promote Affiliate Products With an Audio Interview or a Podcast

Try doing an interview with the affiliate product owner and putting the audio on your blog or website.  Start by composing some great interview questions and strive to provide as much content as you can in the interview.

At the start of your interview mention the address of your product page so that listeners can get more information on the product, then when the interview is coming to a close mention your product page once again.

5. Create a Video and place it on Youtube.com

If you’re clueless about how to create a video yourself, Susanna Hess has an excellent free video course that will have you creating great videos in just 4 days, I highly recommend it if you’ve never created videos before.

Here’s a clever way to promote affiliate products with videos you’ve created.  It’s a nifty strategy for embedding your affiliate link within your YouTube video.

Step 1. Create your video and place it on YouTube

Step 2. Go to linkedtube.com and type in your video ID

Step 3. Type in your affiliate link where it asks for the URL

Step 4. Give your video a hover title and text

Step 5. Copy the code back to your website

That’s it, your done!

For more on how to promote affiliate products and just overall good advice and training, the Super Affiliate Handbook is still a top resource and reliable reference for reaching super affiliate status.

Tagged as: Affiliate Marketing