If you’re web page has made it to the first page of Google, perfect, but are you getting clicks?
If not, it might be time to learn how to get more clicks on your Google search engine listing.
You may already be using smart web page optimization, but that may not be enough. Not everyone on Google’s first page listing gets clicks. Getting more clicks means your search engine listing needs to pop.
Here’s how to get more clicks on your Google Search Engine Listing and make it pop with these few minor but powerful strategies…
Find the best keyword phrase for each web page
There are many Google ranking factors that Influence Your Web Pages but finding the best keyword phrase is a where it starts for getting your web page in front of the right eyes.
Google helps us, and our readers, by bolding keyword phrases in their search engine listings. That’s important because bolded keywords drive more clicks.
That’s also nice for you because if a person searches on a keyword phrase and sees that exact phrase bolded in your listing, they’re likely to click on it.
So your primary job for how to get more clicks on your Google search engine listing is to find the keyword phrases people search on and then creatively use those keywords in your title and description tags.
But how do we find the best keywords?
Your keyword phrase needs to describe what you page is about, but it also has to be a keyword phrase that gets searches.
Let’s say that you have a web page about how to stop smoking’. Using the Google keyword research tool I can see that the phrase ‘how to quit smoking’‘ gets more searches than ‘how to stop smoking‘ quite a few actually and both have the same amount of competing pages. So the choice becomes obvious.
Next, be descriptive by using long tail keywords. For instance ‘dog grooming supplies’ is good, but a more descriptive long tail keyword phrase will help you narrow your search to a more targeted market.
- wholesale dog grooming supplies
- discount dog grooming supplies
- used dog grooming supplies
- free dog grooming supplies
- professional dog grooming supplies
- home dog grooming supplies
- best dog grooming supplies
Of course not all phrases you find will apply to your business, but use phrases that people actually search on and are as close to your page’s description as possible.
It doesn’t matter if you only see 30 searches a day for a term, as long as the keyword phrase accurately describes your page, gets searches and the competition is low, you stand a much better chance of ranking well for that term.
I’d rather have 30 people visit my site a day, than no visits at all.
How To Make Your Page Title Pop in The Search Engines
The first thing a web searcher sees is your page’s title, it’s what the search engines use when they display your site in the search engine listing, so make it pop.
Here’s what to do:
1. Create your title using your keyword phrase. It’s important that the words in your title match the users query.
2. Expand your keyword phrase to include a brief benefit and a call to action. For example,
“How To Quit Smoking: Kick the Habit for Good. Download This Free Report.“
3. Keep your keywords toward the beginning of the title.
Create a Page Description that Compels the Click
Your description is an extension of your title, so expand on your title in a way that would attract visitors.
The best way to do this is to be sure that your description includes your exact keyword phrase and then build around that phrase to include a benefit and a call to action.
Using our above example, here’s how the description tag might look:
“Free Report on how to Quit Smoking for Good. No more Withdrawals or Cravings. Get Yours while they’re still free”
Here are some of my favorite power words to use in your title and description that are known attention grabbers:
- most trusted
- no strings
- results driven
Here are effective call to action words to use:
- Act Now
- Click here
- Do it today
- Get yours now
- Sign up today
Mistakes to Avoid when Trying to get More Clicks with your Search Engine Listing
- One mistake many internet marketers make is that they put their company name in their title. Unless you’re a major brand name, it won’t help you much.
If you really want to use your company name, try placing it at the end of your title, after your keyword phrase, benefit and call to action.
- Also don’t use the same title and description for all your site pages. In Google’s eyes your pages lose value doing this. Each page should have its own unique keyword phrase, title and description.
- If you find that Google isn’t using your description tag, make sure your keyword phrase is in your description tag, otherwise Google will go looking for text on your page that contains your keyword phrase and use that instead. This is another good reason to make sure you keyword phrase is also used on your page.
- If your website is listed in DMOZ, Google tells us in their webmaster tools section that they use DMOZ as a source for generating description tags. If this is the case for your site you can prevent Google from using this information for your page’s description by using the following:
<meta name=”googlebot” content=”NOODP”>
Practice Makes Perfect
It takes practice when it comes to getting more clicks on your Google search engine listing but the thing to remember is to get your reader’s attention by including a benefit in your title and description tags and compel a call to action. Make it hard for them to refuse the click