How To Get Google To Trust Your Site

Ways to make Google love your website

Has your site lost Google rankings?

Are you confused and frustrated about how to fix it?

Don’t be, because here’s something that will definitely help.

Boost your Google rankings by boosting Google’s trust in your site. 

Forget all the conflicting SEO advice and recommendations from the experts on what to change, avoid, and fix to achieve higher rankings.

Instead, focus on trust, specifically Google trust.

The fact is no one can tell you exactly what your site needs to reach top search engine rankings, not even the experts.  They try to fill in the blanks where the Google’s SEO guidelines get vague, but when push comes to shove there’s really only one thing that matters.

Do you have a TRUSTED website?

We can talk all day about whether to use exact match anchor text, best keyword practices, how much commenting is needed, the best  back links, how to use images, how social should we be, etc., but the bottom line is that doing any or all of those things isn’t going to make or break your site if Google doesn’t first find you trustworthy.

“Google doesn’t penalize websites they trust”

So how do you create a trusted site?

Start with creating trust factors.

3 Factors For How to Get Google To Trust Your Site

# 1. Create On site Trust

1. Include a privacy Policy on your site.  Google is big on compliance and keeping users advised of policy practices. In other words Google likes sites that use a privacy policy containing information about how it collects and uses private information as well as terms of use and affiliate disclosures.

Your privacy policy should be clear on all these things.

  • What personal information is collected and how it’s used by your company.
  • Whether or not minors can use your website without parental supervision.
  • Cookie data collected.
  • How your site will use the information and whether or not it will be shared with others.
  • Affiliate disclosures

Click here to get a free privacy policy for your site.

2. Have an ‘About Us’ or ‘about me’ page.  My website analytics indicate that about 70+% of my visitors go directly to my ‘about me’ page.

What does that tell you?

That your visitors want to know about you and your business before anything else. Google also wants to know that you’re open and up front with visitors.  They like that.

Top notch brands have about pages that include things like mission statements, company history and goals. Their ‘about me’ pages tell their story.  A good about me page is a combination of personality, professionalism and your background as it relates to your business.

Check here to create an impressive ‘about me’ page.

3. Include a Contact Page.  Either on you about me page or on a separate contact page include you business name, address phone number, or anything else that you feel would be useful for customers and visitors to contact you.  For instance, on my about me page I include a link to my contact form where visitors can ask questions by filling out the simple e-form.

4. Expertise and authority.  Google looks for content written by an expert or someone that knows the topic well.  The clue to writing such content is providing insightful ideas, analysis and information that goes beyond the obvious stuff you read everywhere.

Tip: Make sure your blog posts are associated with a name.  Use the markup code with the rel=”author”. I would highly suggest setting up a Google+ account and using the markup code with your Google+ link.  Here’s what mine looks like:

rel=”author” href=”https://plus.google.com/u/0/111319209208193227857/posts”/>

5. Use references and sources.  If you’ve gathered information from other sources, include those resources at the end of your article.  This demonstrates to Google that your content is well-researched. 

6.  Link out to authority sites.  When your site links to other relevant and authoritative sites you are providing a service to Google’s users. That makes your website a valuable resource in everyone’s eyes.

But here’s the key.

Your focus should not be on linking out to authority sites for the purpose of increasing Google rankings.  Your focus should be to hook your visitors up with great content so they’ll remember you as a great resource for finding worthwhile information  Part of getting stronger, sustainable rankings is keeping your visitor in mind, not Google.  There’s a difference.

If you’re impressing your visitors, you’re impressing Google.

7. Reduce bounces and blocked sites.  Google considers user interaction as a ranking factor, so keep an eye on sites that block your site because Google takes note of that.

Secondly, lower your bounce rates. Too many bounce rates and Google won’t consider your site trustworthy. Look at it this way, if your website has such great information why are so many people leaving? Think about that.

And lastly do visitors spend enough time on your site and read more than one page before leaving? Do they interact your content by making comments, suggstions and contributing to conversations?

#2.  Boost Your Brand

I’m hearing a lot about how Google values brands.

But why do you suppose branding is so important to Google?

Just as with any business, a strong brand builds trust and a trusted brand gives people confidence that the business is dependable. Google likes that and so do consumers.

But what if you’re just a small business website, how do you build a strong brand?

By creating brand triggers.  Here are trusted triggers to consider.

1. Build your brand through expertise. Just like your content needs expert authority your brand involves expertise too. Keurig brands itself as an expert in one cup coffee brewing. Brian Clark is an inspiring speaker and an expert in development training.

In summary, your brand needs to create the perception that you are very good at what you do.

2. Domain Name. Exact phrase domain names might seem like a good idea but it’s not the high rankings guarantee that the experts once banked on.  Just take a look at all the exact phrase domains out there and see how many come up on the first page of Google.

Not many.

Instead of going for a keyword domain like www.mostcomfortableshoes.com try www.comfykicks.com instead.  Why is this domain name better? It’s unique, easier to remember and it’s not so obviously SEO focused.

Another great domain brand is using your personal name. If you are your business, your name can be an excellent branding trigger. It’s certainly unique and a name your followers won’t forget as easily.

Your domain should reflect your brand so stick to using a domain that is unique and has less SEO focus.

It’s not clear whether things like the length of domain ownership, length of domain activity and pre-paid time for a domain influence trust.  However, it makes sense that if Google is trying to identify a spammy site these could be things that they will use to help make a determination.

3. Get involved on Social Media.  Google definitely uses social media data.  They determine the social acceptance of your site by how other reputable sites interact with you and you with them.

Big and small brands alike are active on social media because it’s a way to engage customers and solicit feedback for all to see. In fact there are search study rankings like this one that have found if brands aren’t active on social media, they tend to show up less on Google searches.

The moral of the story? Get involved on sites like Facebook, Twitter, Google+ and LinkedIn. and work on getting good social media and marketing results. Remember, Google puts their trust in what other reputable sites Tweet, Like and link to, so be active on social media if you want to build Google trust and ultimately get more traffic and make more sales.

#3.  Obtain Links from High Quality Trusted ‘Seed’ Sites

A big part of Google’s trust for your site stems from the quality links to your site.  So the idea is to get high quality trusted sites to link to you.

Highly trusted seed sites are sites like .edus, .govs, CNN, Forbes, etc. and the webs most trusted sites have links from sites just like these. The hard part however is getting those sites to link to you.

But here’s the good news..

You don’t have to get links directly from the high quality seed sites. You can get links from other sites that have links from seed sites.

Here’s an example of how this works using a quality seed site like Stanford:

 stanford.edu links –> your site = Best

stanford.edu –> other site –> your site = This works

stanford. edu –> other site —> other site —> other site –> other site —> other site —> your site = Useless

One other thing, Page Rank isn’t the end all be all of good rankings, so don’t put all your eggs in the PR basket.

Keep in mind that it’s much better to link to a PR 3 site that has a link from a high quality seed site than getting links from a PR 5 site with lots of blog comments and blog networking links.  These aren’t bad sites to get links from, but links from high quality seed sites can make a big difference in a big way.

More good practices to follow… 

  • Keep your page topic obvious.  Make sure it’s not hard for visitors to understand what it’s about.
  • Don’t allow ads to interfere with a visitors ability to view your content.
  • Stay away from practices that are not natural such as  SEO automation or paying for strategies that boost ranking, like paying for  links.  Here’s what Google says:

“Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

  • Strive to anticipate what users want to know and then answer their questions better that other like pages do.
  • Make it super easy for visitors to find their way around your site
  • Keep ALL your pages high quality. Google has mentioned that even just a few low quality pages on a site can reduce the entire site’s quality ranking.

What are some of the things you’ve done to build trust with Google?  And what are some of the concerns you still have?

Blessings,

Comments

  1. Thanks for this information, Liz! A lot to take in, but very important!

  2. Liz,

    Wow, lots of great info here! I’m really going to have to dissect #1 so I squeeze as much out of it as I can.

    I too find that my about me page is second only to my home page for traffic. But it makes only good sense. If people are deciding if the content I’m providing will be beneficial to them, they should see what I’m all about. Who is this guy that I showing me how to shoot better nature and wildlife video and why should I take his advice?

    I’m fortunate in that a lot of my tutorials are video based so the verge time on my site is about thirty minutes or so. Hopefully that will increase as I add more good content.

    The other thing is that the bounce rate is low because once they watch a tutorial, the usually end up watching another one or two or three.

    Branding is something I want to work on more.
    I’m kind of torn between should I market Filmmaking Naturally or the guy behind the camera that shoots the stuff for Filmmaking Naturally?

    Still working on getting more interaction on the social scene. Trying to find that magic formula that gets people to share instead of just liking.

    The important thing is that I moving forward every day and as long as I can keep doing that, I will get there eventually!

    Have a great day Liz!

    Kevin

    • Hey Kevin,

      Yes, #1 is good because it helps you with establishing legitimacy and credibility. Using references and resources is a good one too because it shows that you’re content has been researched.

      You have lots of videos and I think that’s a one of the best ways to make your site ‘sticky’. People love to watch a good video ;-)

      As for branding, I’d brand the guy behind the camera :-) You have so much to teach that it seems to me branding yourself as the expert has a lot of potential.

      Getting folks to share instead of simply liking is a tough one. I’m working on that too, so when you find it let me know too :-)

      Thanks for your feedback Kevin. Hope to see you back soon.

      Blessings,
      Liz

  3. Oh my goodness Liz! When reading everything here involved I realize how much work I would have to do if I was starting from scratch. That’s a lot.

    I oftentimes forget everything that I know so far or have done. I can’t imagine having to start all over with a new blog because all of this takes time.

    Now you know I’m not a big fan of everything Google but we definitely have to keep them happy because whether we like it or not, they pretty much have control over whether or not our content is found in their search engine. I mean we all love that kind of traffic although the referral is my favorite of course.

    But putting a lot of this in place is really a necessity overall. What a great post and I’ll be sure to share this one as well with my friends and followers too. I mean there are still a lot of new bloggers out there that really need to know this information.

    Thank you again for taking the time to put this gem together. Now get some rest and have a great week. ;-)

    ~Adrienne

    • Hey Adrienne,

      I’ve thought many times of creating a new blog and I just cringe at the thought. After all our blogs are a work in progress and there’s so much we’ve done over the years, it’s mind boggling to think about it.

      I hear you when it comes to Google. I’m not a big fan of everything Google either, in fact most of the time I have a real love/hate relationship with them LOL! :-) But like you say, we should try to keep them happy, at least for the time being ;-)

      Thanks for your great feedback and you have a great week too :-)

      Liz

  4. Hey Liz,

    All I have to say is that you really did your homework on this :) Wow this a lot of great tips here and the rest of us can use this as a great reference to tweak our blogs so that our sites are a bit more trustworthy to Google.

    I didn’t know about the private policy you can put on your blog. This definitely makes your blog look more professional as though you’re working with a lawyer.

    One thing I have to work on is my bounce rate. It went up last month and have been looking for ways to lower it. But It does make sense to figure out ways to keep your readers on your blog. We definitely want to be the “cool kid” that people love!

    Thanks Liz for sharing this info.!

    • Hey Sherman,

      Bounce rate is a thing to work on and it’s tough because it forces you to really think about what keeps someone on your site. I’m finding that pictures and videos work pretty well.

      As for the privacy policy there are some things that are required of our sites, for example if you’re using Google Adsense, Google requires you state that you use cookies to serve ads, so that’s something you would have in your privacy policy. I don’t think you need to get too technical but you want to comply with requirements.

      Good to hear from you Sherman :-)
      Liz

  5. Hi Liz,

    Gaining Google trust is very important, as this will build up our credibility and worthiness from search engine.

    • Hi Adesanmi,

      What’s more if you build trust and credibility that no search engine can ignore you’re building a solid foundation that’s much more resistant to things like negative SEO which is things like competitors that buy links on spam or porn sites that point to your domain in an effort to reduce your site’s rankings – yes, it happens :-(

      Have a great day Adesanmi.

      Liz

  6. Hi Elizabeth,

    Thanks for sharing a detailed informative post about gaining the trust of Google and the best part is you have explained it with a perfect logic behind every point. I really looked back at my site and compared it with the points explained by you, luckily most of them are already in place and the points which aren’t, I am going to make sure that it does complies.

    One point that I wanted to add – Instead of inserting a link for establishing Google Authorship, wordpress has made it quite easy with its latest update. We only need to mention our Google Id and wordpress can establish a link automatically to all our posts, making the things so much easier for all of us.

    Thanks once again for such an informative post.

    • Hi Ashutosh,

      Glad to hear most of these things are in place for you. Good job! Every little thing you can do to improve trust with Google and your readers is a good thing :-)

      Thanks for that clarification on Google authorship, that does make it a lot easier, thanks for that :-)

      Blessings,
      Liz

  7. Hi Liz,

    This is full of great advice. I think I’ve got most of the points you mention covered but, as someone else has mentioned, bounce rate is a tough one – mine’s often much higher than I’d like, so that’s work in progress – cheers :)

    • Hi Susan,

      Yes, bounce rate is a tough one, I think we all struggle a little with that. Unfortunately working on bounce rate can be a work in progress as you said and it can be frustrating finding that one thing that keeps readers on your site.

      Thanks Susan for your feedback and have a great day ~ and weekend too! :-)

      Blessings,
      Liz

  8. Hi Elizabeth,

    This was an excellent write up. Authority and Building Trust is the new SEO.

  9. Hi Elizabeth,
    This detail guide will surly help newbies like me which are struggling in gaining the trust of Google which is very important if you want to be successful in blogging industry. Thanks for sharing this complete guide.

  10. Hi Liz,

    WOW! What a post. Long, dense full of information. You know, I simply forgot about a privacy page and a contact page. Is there any way to create a contact page without a plugin? I will click on your links to see what is all about.

    I am not so much interested in Google as my site is still new and I am learning a lot. In time all the pieces will come into place and everything will be OK.

    Thank you very much for this info. It is a great reference that I must bookmark for later use and then share it.

    Have a wonderful day

    • Hi Silviu,

      For your contact page you could simply put your email address on the page. Use the format:

      send email to yourname at emailaddress.com replaee the at with the ‘@’ sign. This way the robots won’t pick it up. A contact form is nice to have but not necessary.

      As long as you’re learning you’re doing good :-)

      Thanks for dropping by Silviu.

      Have a wonderful day.
      Liz

  11. Hi Liz,

    Informative post indeed :)

    I think you said it ALL so well within this one post, that there’s really nothing much to add, except head one’s head and say ‘yes’!

    I’ve still to work on the privacy policy for my blog, which I did but removed it when I changed my theme and nicely forgot about it, so thanks for that reminder. Yes, the About Me page is also the one that’s most visited, especially on the days when you don’t have a post up and have normal visitors. So, it does make sense to have it nicely done, this again is a good reminder for me. I guess I’d just have to drop my posts for a while and do mine up well enough. There are many things I need to add on that one page, just not finding the time to get down to it, but I know it’s essential. :)

    Rest of the things I think I’ve pretty well covered, but as they say – it’s never enough. So, whenever and wherever you can gather information from, you should, and implement it straight away – isn’t it?

    Thanks for sharing. Have a nice weekend :)

    • Hi Harleena,

      Our blogs are certainly a work in progress, and what works for me may not be someone else’s preference. But that’s OK, the idea is to demonstrate to the search engines and more importantly your audience, that you are on the up and up, and that your intention is to serve your market honestly and candidly, whatever that entails.

      Thanks for your feedback Harleena. Always good to hear your thoughts :-)

      Blessings,
      Liz

  12. Hi Liz,

    So glad Adrienne connected us! I was just riveted to this post! I am so glad to have read it. Um, so glad to have understood it as well. I feel like I’ve got most of the bases covered. Still working on the rel=author thing,.. not all my posts show up with the google author image… strange.

    I’ve been working on my bounce rate, I noticed that id dropped quite a bit once I set my landing page to be my about page.

    Do you think it matters where the privacy policy is posted on the site?

    I look forward to more goodies from you Liz!

    All the best,

    Robin

    • Hi Robin!

      So great of you to stop by :-) I’m so glad we’re connected. Thank you Adrienne.

      Bounce rates are interesting, they take a bit of experimenting and testing. One thing I’ve noticed is that bounce rates do drop with about me pages. And that makes sense because we are social by nature and we like reading about the person behind the blog.

      Another thing I’ve noticed that reduces bounce rate is video, and also sites with lots of photography. I even notice that with myself. If a blog post has a video I’ll stay a bit longer, and more often than not I’ll spend more time on the site looking around. Videos, if they’re good can be a great way to make your site sticky.

      As for your privacy policy, not every site needs a privacy policy. It depends on whether you collect personal data or not and what you do with that data. I don’t think it matters where it’s posted, but I think the best place for it is to have a link to it in your footer.

      Thanks for visiting and sharing Robin :-)

      Blessings,
      Liz

  13. I am doing everything already you have mentioned but I am lacking a privacy policy which I need to work on. Very nice post. trust is everything.

  14. Excellent advice. I’ve added this post to my blogger resources I share with other bloggers and I’ve shared it across social networks. I’ve been doing a lot of research on Google issues for small businesses and bloggers so this post will be useful to link to in the future.

    I came by because Adrienne Smith wrote a post today recommending you. Since I “trust” Adrienne I’m visiting all of the blogs she suggested.

    One minor thing, though, about using your name as your domain name. Many names are far from unique because so many people have the same name. For example, howmanyofme.com indicates there are 123 people in the U.S. alone named Gail Gardner. If you had to find my name on Skype there are 96 Gail Gardners.

    But there is only ONE growmap – that’s me. That is the power of branding. And lucky for me, Andy Bailey from CommentLuv named the GASP plugin you’re using after my blog. (GASP = GrowMap anti-spambot plugin.) So even bloggers I haven’t met yet often know of me.

    • Hi Gail,

      Thank you for stopping by and sharing with us. Adrienne is such a gem, I love her and she’s been such an inspiration to all of us. I just feel honored that she’s recommended me.

      But she’s also let me to awesome bloggers as yourself who I’ve learned quite a bit from.

      You make a good point about using your personal name as your domain name. That’s not a great strategy for everyone but it has worked nicely for many. Your domain name Grow Map is a perfect mix of what your site is about and uniqueness. BTW, how did you come up with that?

      Domain names has always been a tough one for me, obviously, I mean ‘Homenotion’? What was I thinking? But I will say it’s different :-)

      Blessings,
      Liz

  15. Liz,

    I am so glad Adrienne reminded me today in her post about you! I know we are twitter friends, but haven’t engaged much on our blogs or other social sites.

    Well, Liz it looks like I have some work to do after reading this post. I know about social media, and the role it plays. I’m not nor never was an SEO kinda gal. Some SEO posts drove me nuts to read They never made sense.

    I clicked some links you provided and do have to apply them.

    Thanks so much, I appreciate this post and connecting with you,
    -Donna

    • Hey Donna,

      Don’t feel bad, I haven’t engaged like I should either. Between my other blogs and my personal life sometimes there just isn’t enough hours in the day.

      Don’t worry about the SEO stuff. Basic, best practices SEO is good to know but other than that, there’s no point.

      I really don’t think Google is impressed with Search engine optimized sites. Google is paying attention to the content that users find the most useful and interesting and they see that through social interaction. That’s the content Google ranks highest.

      So I say put less effort into SEO and marketing and focus more on ‘serving your market’. That’s what makes the most sense and honestly it can be a lot more fun :-)

      I’m glad you enjoyed the post and it’s been a pleasure connecting with you Donna.

      Blessings,
      Liz

  16. Hi Liz

    First time here and now I can see why Adrienne sent us over here today.

    Such a great amount of information. I have never liked the SEO stuff and trying to find keywords. Actually after a few attempts I pretty much ignored it. I would write the post and then hope the words I picked out as SEO would work. I am sure it would make SEO gurus cringe in horror.

    Not so good with the social media. Most of the time I forget I need to get in and share someone’s content. It would be hard to rebuild from the bottom up again, so I try to stay afloat and hoping I remain favorably in Google’s eyes. I did a few things they were not happy with and took months to recover, but seem to have made some progress lately.

    Mary

    • Hi Mary,

      Great to meet you and thank you for stopping by.

      Oh boy, join the ‘do not like SEO’ club, LOL! Not many folks like it. It can be confusing and so hard to keep up with. I actually got pretty good with understanding SEO but it was getting the links that really counted can be tough. Of course there’s all kinds of black hat stuff going on which you have to be careful with as well because just dabbling in SEO could lead to doing things that Google doesn’t approve of and you don’t realize you’re doing them.

      Anyway, I don’t worry about SEO any longer. I find social strategies are just as effective and certainly a lot more fun. Plus it’s straight forward. You make friends and connections and they’re yours, you never have to worry about Google interfering with that.

      I hear you about socialization. I forget to share things too, in fact many times I never think to share some of the ordinary things I do all day long. I often think to myself, who would care? But actually it is a way to start a conversation or get questions flowing. The problem with social marketing is that it can be a real time suck so you have to be fanatical about keeping on a schedule.

      Good luck with your blog Mary. You have a good one and I’ll be back for sure :-)

      Blessings,
      Liz

  17. Hi Liz, nice to meet you! I’ve arrived here today thamks to Gail at GrowMap posting a link via Facebook.

    Thanks for the resource for creating privacy pages. There was one I used ages ago to create my existing one but I think that website is now defunct so good to have an up-to-date one.

    My About page gets its share of love. I left comments open on it and was surprised to see how many people actually leave a comment there!

    Nice section on branding, too. I’ll stop by again. :)

    • Hi Vanessa,

      You are very welcome for the Privacy page resource. I hope you can use it.

      You have some awesome information on your blog and if it weren’t getting so late I’d like to look around some more, but your blog is on my list of tasks for tomorrow :-)

      Thanks so much for stopping by and I’m looking forward to hearing more from you and getting to know you better Vanessa.

      Blessings,
      Liz

  18. Hi Liz,
    I must say this is my first time coming here and i am happy. I love the way you had your points laid out properly. Linking out to authoritative sites is a sure good way to make google trust you and also having references in your blog post shows you also read and connect with other blogs. I sure learnt alot here.
    Thanks for this post and have a great week ahead.

    • Hi Bob,

      Oh, I’m so glad! Yes, linking to authoritative sites really weaves you into the WWW. Not many folks think about that or even realize it.

      I have to admit I haven’t used references too much, but I do have a research site where I am using references more. When you think about it it’s really the proper way to do things. I wouldn’t write a book without noting references and having a blog is similar.

      Thanks for stopping by and you have a great week ahead well.

      Blessings,
      Liz

  19. Hi Liz; This is Max one of the other lucky friends of adrienne smith who was spotlighted in her post this morning. I enjoyed this post. When i started reading, I thought I am so untrustworthy. But after reading, I found that I am already doing a lot of the things you recommend. I do need to create a privacy policy statement. and i need to expand my about me page. i had no idea it was that important. Recently some friends helped me out. one of them created a new logo and the other incorporated it into my header so now people have an easier time knowing what i’m about when they first get to the site. I would appreciate any other suggestions you have and look forward to learning a lot from your blog. thanks and take care, max

    • Hey Max! So great to meet you. What an inspiration you are. Loved reading about you and visiting your blog. Yes, I did stop by but I’m really green behind the ears when it comes to carnival equipment. Don’t know much about it, but I have to say your blog is very niche oriented so your visitors will be very targeted, and that’s a really good thing.

      I noticed you have an about me page which is good, but you should try to expand on that a little more and give us more background on YOU. Maybe more about how your family got into this business, why you love it, your goals for the future and then how it all ties in as benefiting your reader.

      I see you also have a forum, that’s a great way to get traffic and interaction. One thing you can do to generate more traffic is write some articles, guest posts or get on some other forums. In your signature link don’t use your home page, instead use your forum link. That will help bring traffic to your forum and get more conversations going.

      Anyway, hope that helps a little.

      So great to meet you and I hope we can be good friends. You’re quite an inspiration Max!

      Blessings,
      Liz

  20. Liz, awesome article-splendid info that wets my tongues.

    Thanks for sharing.

    There are lots of things I need to do, especially the need to set up a privacy policy as well as redoing my about me page.

    Haven’t incorporated videos in my blog and will need to do that in order to reduce my bounce rate.

    This is my first time on your blog and I so impressed

    • Hey Peter,

      So glad you stopped by and great to meet you :-)

      I read your about me page and it’s not bad really. I would suggest that you tell your story with more of an emphasis on how you can serve your market. Perhaps talk more about your own personal experiences with blogging and how sharing your experiences will help your readers. It’s good to talk about your background and why you chose the business you’re in but make sure that it ties in with how it relates to your visitor and what you can do for them.

      I hope you stop by again soon and if you have questions be sure to ask OK? Don’t be a stranger :-)

      Blessings,
      Liz

  21. Once again, I saw a pretty useful & informative article from you Elizabeth. It has been a totally different article, nothing about SEO tips or tricks but the basics we need to correct at the time of creating our blog, which is more important than doing the best ever SEO for your blog. Best thing is to make Google trust your website for the information you are providing & information you are collecting from your users/readers. once Google trust you, things will start coming into your way. Basic things mentioned in this post only are enough to get the trust of Google.

    • Hi Alan,

      SEO has become such a tough strategy. I actually love SEO and I got caught up in it for awhile but you can drive yourself crazy with all the changes that occur, trying to understand why rankings drop and what things you did wrong. It’s created a lot of angst for people.

      I think that whatever you do in business, online or off starts with trust. Google as well as your visitors want to know that you are a trusted resource. No tricks, no gimmicks and no black hat strategies.

      Thanks for your feedback Alan.

      Blessings,
      Liz

  22. Love this article as I am working on many of these things right now with my site. What is your thought on having a physical address on your contact us page? I have heard that it can help build trust with the big G?

    • Hi Kyle,

      I’m so glad you liked the post.

      As for having a physical address on your contact page, I think it is a good idea. It does instill confidence to readers and/or potential customers that you are a real business with a real address. However if your business address is your home I’d recommend using a P.O. Box for all your business mail. Using a P.O Box is not frowned upon and is considered a safe yet legitimate business address, even by Google.

      Hope that helps, and thanks for stopping by Kyle :-)
      Liz

  23. Hi Liz,

    Thanks for sharing this. Let me see…if you want to get Google trust you more, get some links from big sites. Those are real authorities and if you have a good number of them, chances are these will be signals for Google to come knocking.

    Oh yes, you can also adjust the crawl rate to speed up the indexing. The faster indexing you get, the faster you are going to get organic traffic :)

    • Hi Reginald,

      Getting links from authority sites is key, but not as easy as it may seem. The best way to get those links is to make favorable connections first. A good rule of thumb is to remember that there’s an individual behind every site, some may not seem so obvious but they are there, so get to know that. Comment on a favorite blog post, tweet their posts, join their FB conversations, get them to notice you. Do enough for them and they’ll do something for you in return.

      On the topic of adjusting the crawl rate to speed up the indexing, can you give us some more info on the Reginald. Do you have a blog post you’ve written or one you can reference for us on that topic?

      Thanks so much Reginald.
      Liz

      • Hi Liz,

        I have yet to write about it but here’s something about it. On the webmaster tool, hit on the setting (gear sign) and select site settings.

        You will be able to scroll your crawl rate from minimum, maximum or default which allows Google to determine it. Personally, I set it to max (no-brainer right?).

        Will do a write up say this weekend and will tag you in my dear friend.

        Take care!

  24. Hi Liz,

    This is an excellent post. I was just reviewing your guidelines for guest posting and I just happened to look to the right of the screen and saw this title. This is great. Do you mind if I write up a quick post on my blog and then share a backlink to this page?

    Thanks, and have a great night,

    Josh

  25. Hey Elizabeth,

    This is my first time stopping by and I am loving the information you are sharing here. I completely agree with everything you mentioned. It’s hard to add value in the comments when you laid everything out so well :)

    I think “time” should be a focus point when starting out. All this is highly important and takes a pretty good amount time, if done right. So many blogs disappear without giving themselves a real shot. There’s a lot that goes into building a site and investing your time in the right areas starting off is huge.

    Take care Elizabeth!

    • Hi Steven,

      I’m so pleased you stopped by :-) And you make a great point about time. It DOES take a lot of time to find success with your blog. I’ve always tried to adopt the spirit of patience and persistence, but even with that it can be discouraging when you don’t see the results you expect.

      Of course devoting your time to the things that count most is a key point too. My initial focus use to be writing tons of blog posts and I gave little time to anything else. Merely writing posts isn’t going to be enough. For every blog post you write there has to be just as much effort put to promoting it. Social media is huge today and it’s important to make the most of that.

      I love your SEO blog. You have some great points and ideas for improving on SEO, which is a bit tougher today than it use to be :-(
      I especially like your posts on keywords, which I’m often still baffled by.

      So great to meet you Steven. Please come back again :-)

      Liz

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