How to Find a Niche in the Market

If you’re trying to figure out how to find a niche in the market, start by drilling down a topic that you are interested in.

To demonstrate what I mean let’s take a closer look at how this works.

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“Niche Finder Guide“
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Let’s say that you have your eye on the topic of beauty.

Because beauty is fairly broad topic, there are simply too many high profile sites that will ruin your competitive edge.   So in order to be profitable in this topic we’ll need to drill down to a niche with more manageable competition.

By taking a closer look at the topic of beauty we can see that the most obvious niche categories might be:

• anti-aging skin care
• skin care
• organic beauty
• hair care
• cosmetics

But these categories are still fairly broad, and in the beauty industry they’re also quite competitive.

We need to look at niches that are less broad and more specific to what people might be looking for yet still be profitable for us even with a small numbers of visitors.

If we look closer at the ‘skin care’ category for instance, the sub-categories or niches might include things like acne, eczema, age spots, wrinkles, psoriasis, Rosacea and dry skin.

Now we’re getting a little more specific. This is a much smaller list of niches.  With these sub-niches,  we can build a much more effective site that will give us the opportunity to really focus our ideas, tips and remedies,which is what someone looking for help in these areas wants to find.

Drilling down your niche for what people want to know

Once you find a niche you’re interested in, finding out what people want to know about that niche is a critical part of the process.

It’s important to find out how you can develop the  niche into a website that people will find useful.  We’re not necessarily going to drill the niche down any farther as much as we’re going to drill down and find out what people want to know about the niche.

If we take Rosacea for instance and add a few informational words to the search, we’ll begin to see some interesting search results.

Using one of the following words with the niche keyword rosacea’, we can see what people are looking for on the topic.

• how
• how to
• what
• remedy
• solution
• learn
• why
• should
• fix

So for example, entering  ‘how to rosacea’  these are just a few things that come up:

• how to treat rosacea
• how to clean your face with rosacea
• how to get rid of rosacea naturally
• how to kill smites that cause rosacea

Using  rosacea with the word ‘remedy’ or ‘remedies’:

• homeopathic remedies for rosacea
• herbal remedies for rosacea
• home remedies for mild rosacea

Using rosacea with the word ‘what’:

• What causes rosacea
• what aggravates rosacea
• what can you drink or eat to calm rosacea
• what is the best makeup for rosacea

Every one of these phrases are ideas for pages to add to a  website about Rosacea. The real value here is that these are the things people specifically type into the search engines when looking for information on this topic.

If you do your web page optimization correctly and perform your keyword competition analysis, you could easily rank number #1 in Google for each one of these pages.

More ways for drilling down and finding a niche in the market

Certain topics may seem like a great niche when in fact they cover a broad demographic.   Acne is a good niche topic but it also covers a wide demographic, for example  infant acne,  teenage acne and  adult acne.

You could certainly covers all demographics however it depends on what you are selling and the goal of your business.

Shoes is another popular niche, but distinguishing your demographic from men, women and children might be a better solution for targeting a specific market:

• womens travel shoes
• Mens steel toed shoes
• womens wide width shoes
• womens narrow width shoes
• tall mens shoes
• infant soft baby shoes

Another example might be the weight loss niche. You can target a demographic that might look like this:

• weight loss for men over 60
• weight loss for women over 50
• weight loss for teens
• weight loss for school age children
• weight loss for women post childbirth

Profitable niches are often those that target individuals that fit a specific demographic.   So identifying your target market is very key.

Knowing how to find a niche in the market is really about staying away from the broader more competitive categories, because if you can capture the smaller subsets of the market that the larger marketers don’t bother with, you stand to cash in substantially.

Contrary to popular belief, the profitable niches on the web aren’t all taken, not even close, so don’t fall for that one, but finding a good, profitable niche is a process and takes a little time to seek out.

“Niche Finder Guide“
(Right-click and select “save target as”)

If you’re more of a tools person, James Jones of micro niche finder has 5 free videos that will help you not only find the hot niche markets right now but also shows you how to dominate them.

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2. Find Your Target Market
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Tagged as: Internet Marketing