How To Create an Impressive ‘About Me’ Page

by Ms. Liz on January 24, 2011

To create an impressive about me page it has to start with your personal story.

Don’t try to be someone you’re not. Keep it real, don’t manufacture ideas or try making it impressive, just be yourself.

To help readers know who you are, convey your personal thoughts related to your business. Tell them why you became a business owner and how you got to be where you are. Mention the things you’ve done related to your business and the things you hope to do.

You may not think that your story is unusual, impressive or even interesting but let your visitors be the judge.

Even the most ordinary of stories can have an impact on others because many of them can relate.

Your story doesn’t have to be unusual or dramatic. How your readers connect with you comes from your personal experiences and challenges. Your ideas, thoughts and insights will distinguish your from the rest of the world.

Write from your heart not from what you see others writing.

Getting your ‘About Me’ story down on paper

Don’t edit your writing the first time through, just write. Don’t get caught up in how it sounds, simply express your feelings and make it personal. Share the things that mean the most to you.

Write your page from your perspective; in other words write it in the first person. For example, “I have always believed that everyone has a special quality.” or “I never realized how wonderful it is to have a business I can run from home.”

Start your story by mentioning the things that your reader would be most interested in.

If you own a weight loss coaching business for instance, you might start your ‘about me’ page with a few lines about how you struggled with your own weight. If you’ve been an inspiration to others for helping them lose weight talk about your story.

Once you’ve completed writing, set your “about me” page aside for a few hours. While you’re away from it you’ll probably start thinking of other things you want to say so keep a paper and pencil handy and jot them down.

When you return to your content, review it with fresh eyes and add in any new items you jotted down.

This is when you can revise, edit and polish looking for better, more concise ways to say or phrase things. Keep ideas flowing in a logical manner. Of course correct all grammar and spelling.

Putting the Finishing Touches on your ‘About Me’ Page

Once you have your content written there are a few small additions you’ll want to make for helping you take full advantage of the traffic you’ll get from this page. Plus a few do’s, don’ts to consider.

- Don’t use your resume

This is not the place to display your resume. If you want your readers to see your resume consider linking to it on a separate page. Your about me page should be about connecting with your reader on a more personal, emotional level.

- Include a personal photo or video

Put a photo of yourself on your about me page. Most people would rather buy from a real person than from a computer. Adding a photo brings you to life as a real person.

If you can you might also consider adding a video of yourself. Just a short 3 minute video introducing yourself is all you need, however don’t use a video to replace your about me content. I recommend using video with at least a few hundred words of actual ‘about me’ content.

- Include a call to action

Invite your reader to take action after they’ve read your “about me” page. This could be to invite them sign up for your email list or share a website page with them that will take them deeper into your site.

- Include a contact form or information.

This lets your reader know that you’re invested in them and interested in what they have to say.

- Include social networking page links

Allow people to connect with your readers in other ways by placing your social networking links on your about me page. It helps you build your community and audience. If they like you and like what you have to say, they will use the social links.

In Summary…

Many of your site visitors will shoot straight for your ‘about me’ page before they look at anything else on your site. So it’s super important that you use your ‘about me’ as a resource for helping your visitor connect with you while also reinforcing your good intentions.

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Tagged as: Internet Marketing

{ 14 comments… read them below or add one }

Peter Fuller MBA Twitter: prfuller January 24, 2011 at 9:37 pm: Another excellent post Liz

I really believe in telling stories especially personal stories, it is how people actually get to know you

Peter
Devesh from Blogging Tips Twitter: tnsblog January 25, 2011 at 6:26 am: Awesome post about creating an about page. These are great ways to create an awesome about me page.

Creating a good about me page is very important as it helps you readers to know more about it.

Thanks for sharing this great post.
Jack Foley January 25, 2011 at 8:23 am: Wow,

Great stuff u have posted here.

Im about to go edit my about page

Thanks
Oliver Tausend Twitter: luckyoliver70 January 25, 2011 at 10:02 am: Hi Liz,

a great post to craft a compelling about-me page. I also consider it as being one of the most important pages of a blog. I am sure that mine could also get some work…

Thanks for sharing your advice.

Take care

Oliver
Tosin from Home Based Business Coach January 25, 2011 at 10:33 am: Hey Liz,

Sometimes I get to a website, love the beautiful content and I wonder how I get to know the person behind the contents and find no ‘About me’ page and i am wondering what the person is thinking.

I love stories too. They have a way of connecting with people.

I guess I need to fine-tune some things in mine after reading this post. Got some ideas I can’t wait to implement.

Thanks for sharing this!

Tosin
…fear is the passion of slaves!
Monyelle from Internet Marketing Strategy Twitter: MonyellesMKTG January 25, 2011 at 10:39 am: Great suggestions Liz!

Take care,
Monyelle
Mavis Nong from Free Marketing Training Twitter: GrowOnlineBiz January 25, 2011 at 12:53 pm: Hi Liz,

Sound advice. It can be very easy to neglect the ‘About me’ page. It’s important to keep updating it from time to time.

You’re right about people shooting straight to your ‘About me’ page to learn more about you, so it should give them the information they are expecting to find.

Thanks for sharing your insights, Liz.

All the best,
Mavis
Ms. Liz January 25, 2011 at 3:45 pm: Hey Mavis, It is easy to neglect the about me page, that’s what I did until I could see that my about me page was getting a ton of traffic. I guess any page that gets that much traffic deserves more than a little attention, LOL!
John January 25, 2011 at 4:33 pm: Great post Ms. Liz. I too often see that many business owners overlook their about me page on their site but I don’t think I have ever seen where a business owner cut and paste in their resume, I think that would be very odd to see. I agree with the idea of implementing a story in your about me page because I often find myself more interested in an about me page that has a story tied in with it.

Your ‘about me’ page is definitely an important resource that you should use to connect better with your visitors. Thanks for sharing your tips, especially including social networking page links in my about me page.
Jym Tarrant from MLM Lead Generation Twitter: JymTarrant January 25, 2011 at 9:31 pm: Hey Liz,

Wonderful stuff. The ‘About’ page is so often neglected but has the potential to create a great emotional bond with your reader, since you’re not limited to serving any purpose, any niche, any keyword.

Sharing your story should be done in such a way as to allow people to connect and relate with you, and should be loaded with sub communications of value which help to position you in the best possible way.

Great steps that you’ve laid out for doing all this, it’s a good point that your contact and social media info should be right there since it’s natural once you’ve read someone’s story to want to connect with them further.

Thanks Liz!

Jym
Wayne Wu Twitter: Wayne_Wu January 25, 2011 at 10:49 pm: Hey Liz,

Thank you for sharing some great ideas about taking an “about me” page to the next level. It’s a page where you can really be yourself and disclose a few things that you wouldn’t normally tell a stranger. And for that, it can be one of your best performing lead capture pages.

Thanks,

Wayne
Heather C Stephens from internet network marketing Twitter: stephensheather January 27, 2011 at 9:11 am: HI Liz!

I needed to re-do my about me page for a long time, but I was neglecting it for “more important” things. I’ve since redone it…although there is still a video I want to create and add to it.

Thanks for the tips. You actually sent me on a while goose-chase looking at about me pages of bloggers I follow, famous and not so famous ones, to see what I loved best about their about me pages to build mine…using your suggestions as my guideline.

Thanks for the reminder I needed to put more of an emphasis on this!
Heather
Ms. Liz January 27, 2011 at 9:38 am: Hey Heather, oops, sorry didn’t mean to send you on a wild goose chase, LOL ! But really that’s how it’s done. Getting ideas from others helps inspire you so you did good I actually like your about me page. You did a nice job with it. I like it because it really helps me see the real you and that’s what it’s all about
Marcus Baker from network marketing internet business Twitter: marcus_baker January 30, 2011 at 11:50 am: Hi Liz,

Awesome post on a very important topic. I tend to change my page quite often. It’s the one page I experiment with a lot. One of your suggestions I really like and for some odd reason have never done is to have a call to action so I will be changing that just as soon as I get a chance. I like the idea of a video too, in fcat I was thinking of only having a video next time around. How do you think that might work?

Marcus