Did you know that one of a sites most visited pages is the ‘about me’ page?
With so many competing websites, blogs and untrustworthy marketers out there readers are first looking to find out about the individual behind the scenes.
That’s why your ‘about me’ page is so important. To gain your reader’s trust and confidence you need to be open with your personal story, your ambitions, your history, your qualifications and how you or your site will benefit your reader.
How You Will Create An Impressive About Me Page
When thinking about what to say on your about me page keep your focus on how your blog will relate to your visitor. In other words don’t spell our your life’s history if it’s not relevant to your business.
To do this talk about your life, your ambitions your interests that relate to you as a business owner. In other words how did you got to be where you are today. What motivated your to create your blog. Talk about the things you’ve done related to your business and the things you hope to do.
You may not think that your story is unusual, impressive or even interesting but let your visitors be the judge.
Even the most ordinary of stories can have an impact on others because your readers can relate. How your readers connect with you comes from your personal experiences and challenges. Your ideas, thoughts and insights will distinguish your from the rest of the world.
One thing I’d like to stress the most is try to write from your heart, not from what you see others writing.
Getting your Personal ‘About Me’ story down on paper
Don’t edit your about me page the first time through, just write. Focus on letting your reader come to know you by sharing the things that mean the most to you with relation to your business.
Write your page from your perspective; in other words write it in the first person. For example, “I have always believed that everyone has a special quality.” or “I never realized how rewarding it is to have a business I can run from home.”
Start your story by mentioning the things that your reader can relate to and find interesting. That’s where understanding your target market becomes important.
For example, if you are a weight loss coach you know that your readers want to lose weight, so you might start your ‘about me’ page with a few lines about how you struggled with your own weight. If you’ve been an inspiration to others for helping them lose weight talk about your story.
Once you’ve completed writing, set your “about me” page aside for a few hours. While you’re away you’ll probably start thinking of other things you want to say so keep a paper and pencil handy and jot them down.
When you return to your content, review it with fresh eyes and add in any new items you jotted down. I also like to have a friend or family member look it over. They often have great ideas you may want to add.
As your read over your final copy make sure your ideas flow logically and of course correct all grammar and spelling mistakes.
Putting the Finishing Touches on your ‘About Me’ Page
Once you have about me page completed and you’re satisfied with the way it sounds, here are a few small but significant additions to the page that will help you take full advantage of the traffic you’ll get from this page.
About Me page Do’s and Don’ts to consider.
- Don’t use your resume
This is not the place to display your resume. If you want your readers to see your resume consider linking to it on a separate page. Your about me page should be like a personal letter that connects with your reader on a personal level.
- Do Include a personal photo or video
Put a photo or two of yourself on your about me page. For example if you’re a mom include a photo of you and your kids. Adding a photo brings you to life as a real person.
You may also consider adding a video of yourself. Just a short 1 minute video introducing yourself is all you need, however don’t use a video to replace your about me content. I recommend using video with at least a few hundred words of actual ‘about me’ content.
- Do Include a call to action
Invite your reader to take action after they’ve read your “about me” page. This could be to invite them sign up for your email list or share a website page with them that will take them deeper into your site. However don’t send them to a sales page. Keep any links on this page useful and beneficial to your visitor.
- Do Include a contact form.
Give your reader an opportunity to ask questions or get to know you better. This lets your reader know that you’re invested in them and interested in what they have to say. If you have a WordPress blog I like the free contact form 7. Here’s more about that form.
- Do Include social networking page links
Allow people to connect with your readers in other ways by placing your social networking links on your about me page. It helps you build your community and audience. If they like you and like what you have to say, they will use the social links.
Many of your site visitors will shoot straight for your ‘about me’ page before they look at anything else on your site. So keep your ‘about me’ as a resource for ensuring your visitor that your site is designed with them in mind. Emphasize what you can do for them and how they can benefit from the information on your site.
Remember this isn’t about you, it’s really about how you can benefit your reader.