Guest Blogging – A Step-by-Step Guide

by Ms. Liz on December 30, 2009

Nicole Dean is a guest blogging rock star, she's even created a guest blogging step-by-step guide showing us how she increased her traffic, developed joint ventures and got tons more links all by creating a successful guest blogging plan. 

Guest blogging is big within the blogging community, probably because the number one benefit is one way linking.  One way links for example, are the best way to help your blog gain search engine ranking, gain additional exposure and expend your marketing reach.  

One of the things that brought my attention to guest blogging was this past summer when Nicole Dean did her summer blog world tour.  If you followed Nicole's blog tour you probably noticed it was an ambitious one. Her "Go Big or Go Home" motto led her to do 75 blog posts in 15 weeks which was a pretty insane schedule but it brought her an insane amount of traffic as well. 

You're probably thinking that's a lot for one person, but if you know anything about Nicole you know she's quite the over achiever.  But you don't have to do what Nicole did to gain similar results, not at all, in fact just doing a fraction of what she did can bring you way more traffic and better rankings than you already have.  

After watching Nicole do her guest blogging tour this past summer I was inspired to do the same, but unfortunately I ran into a few problems along the way.  To start I had trouble finding the right blogs; turns out I wasn't really looking in the right places or for the right types of blogs.  Next, finding bloggers that were motivated to respond to my offer was also problem. 

But that wasn't all, keeping everything organized and then wondering if I could meet the challenge of a posting schedule gave me the jitters.  It was clear that I needed a little more guidance, so naturally I was thrilled when Nicole decided to publish her guest blogging guide. This is a guest blogging step-by-step guide on how Nicole pulled off her successful guest blogging world tour.

Nicole's guide certainly addresses all the things I had trouble pulling together myself, but what's so incredible about Nicole is that she has a spirit that gets you excited, she just naturally motivated me to try this again, and I'm much better prepared this time ;-)

Aside from detailing the benefits of Nicole's blog tour and how it benefited her, which I found very impressive, Nicole lays out the 4 steps in her guide for everything you need to do to put a detailed guest blogging plan together. If you're in a hurry she also has a quick and dirty way to get started fast, but I read every little detail and recommend you do the same.  For example, Nicole sites some very good resources on how to find potential blogs and if the blog is 'guest blog worthy', this is where I had some shortcomings :-(

Nicole puts you in contact with some great resources for organizing your blog tour all the way down to creating your calendar, finding blogs and creating spreadsheets.  Also, contacting blog owners requires a special touch, remember this has to be something that offers benefit for the Blogger and Nicole shows you how to present this to them so they benefit as well. 

Guest Blogging Bonus Tools

If this high-powered guide wasn't enough Nicole also  delivers some awesome free tools that include:

  • Blog Tour Planning spreadsheet
  • Blog Tour Research spreadsheet
  • Ideas for blog posts
  • Sample Emails

I wholeheartedly recommend putting together a guest Blogging tour of your own.  It far surpasses many of the other less effective marketing strategies and the benefits are tenfold. 

Nicole's done an upstanding job of putting together this comprehensive guide. I suggest expanding your reach this year with the guest blogging step-by-step guide that will help you take action and help you achieve the traffic and sales that will definitely boost your online business. 



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