Google Ranking: Factors that Influence Your Web Pages

So often people will stress and agonize over Google ranking factors and it’s so not necessary.

First of all, Google has over 200 ranking factors to consider, and they change all the time.  I don’t know about you but that’s way more work than I want to take on.

If Search engine Optimization has you concerned, Axandra, a favorite SEO software company of mine, offers an easier solution to cracking the Google algorithm code for positively influencing the position of your web pages.

For me, along with good keyword research, these are actually the only ranking factors I pay attention to and so far, they’ve given me some pretty good results.

An insight into Google’s 200 ranking factors
© Axandra.com

Last week, Google’s Eric Schmidt said that listing Google’s 200 ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, there is something that you can do to crack Google’s secret algorithm.

Google’s 200 ranking factors

Google uses about 200 ranking factors to determine the position of a web page in the search results. Unfortunately, Google does not reveal the list of ranking factors and how exactly they are weighted.   Google’s ranking formula is a business secret.

The problem is that your web pages must have all of these 200 elements if you want to see your pages on Google’s first result page.Which factors are important to Google?   In the past, Google revealed some factors that influence the position of a web page in Google’s search results:

* the presence of a search term in the HTML title tag

* the presence of a search term in the HTML body copy

* search terms in bold typeface

* search terms in header tags

* the presence of a search term in anchor text in links to a page

* the PageRank of a page (the actual PageRank, not the toolbar PageRank)

* the PageRank of the entire domain

* the speed of the web site

These eight factors are only some of the 200 factors that Google uses to rank a website. It does not make sense to add your search terms to every element on your website. It’s also important that the frequency of the search term in the web page elements is correct.   If a search term appears in every possible element on a page, it is likely that Google will penalize the page because it is over-optimized.

How to crack Google’s secret ranking algorithm

The web pages that are listed on Google’s first result page for your search terms obviously have all the ranking elements that are needed to get a top 10 position on Google for that search term.

If you want to be listed for the same search term, it makes sense to analyze the top ranked pages.  In which page elements do they use the search term?  How many links do the top ranked pages have?  How many of these links contain the search term? How often should you use the search term in the different web page elements and the links?

Analyzing the top 10 pages will help you to greatly improve the rankings of your own web pages for your search terms.

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