It's frustrating when I get comments from readers disappointed because they posted an article or a video and got very little traffic for their efforts.
Let me stress that you won’t get a ton of readers simply by publishing one good article or even one great video. Free web traffic comes from writing web content on a consistent basis. The more content you deliver the more familiar readers become with your writing and the more links there are back to your website.
But don't let creating all that content stress you out. Below I'll discuss easy ways to produce content without creating a stressful workload, but first let's talk about the best ways to create that content that will bring free traffic:
Article marketing is one of the most effective ways to generate traffic. We hear that a lot because it just works.
The technique is simple; write an informative article and publish it to online article directories and related websites. But for readers and search engines to sit up and take notice, you'll need to pay close attention to the keywords you target in your article.
For example, use the Google keyword tool and find relevant keywords to use within your article that have a search volume of at least 1,000 to 10,000 searches. Combine a list of about 10 to 20 keyword phrases.
Next go into Google and type your keywords in, in quotes. For example, “How to grow roses”. Narrow you keyword list down by selecting the keyword phrases that have less than 10,000 competing results. Once you settle on a keyword phrase use it in the title of your article and use it only a few times throughout the body of your article.
Next, submit your article to article directories like EzineArticles, goarticles.com and articlecity.com. Also try sending your article to other websites in your industry. If they like the article they'll be glad to post it on they website or blog. Having other websites post your article is how you'll get relevant one-way links and free targeted traffic.
Again, consistency will be your friend. You probably won’t be able to get a flood of traffic by submitting one video. But if you can make one informative video a month you'll become familiar among your followers.
Videos don't need to be technical productions. I've created videos in the comfort of my office with my simple Olympus 1010 camera that has video capability. My videos are never more than just a few minutes long and I can have a video made in about 30 minutes. Once your video is made, it's a simple process to submit it to YouTube, just follow their simple instructions.
With each new video you make you'll see more traffic and backlinks coming in to your website.
Search Engine Optimization
SEO is perhaps the most powerful method to get free traffic. It’s also the method that takes the most time, is the most competitive and has a certain amount of randomness factor to it.
There are several key factors that play into getting your website highly ranked. Having great unique content is one. Having a ton of backlinks to your website is another.
Finally, selecting the right niche, sub-niche and keywords can make a world of difference.If you have unique and innovative content, other people linking to your website consistently and you choose a market with not too much competition but enough traffic to make it worth your while, then you have a good chance of having your website make it to the top of the search engines.
Easy Ways to Create your Content
There are 4 ways to produce content:
1. Create content yourself. Probably the most effective way to produce content but it does takes more time and work If you're a writer it might be your favorite way to get content written. I like to write, but I don't always feel inspired that's when I move on to #2 besides the fact that you need to feel inspired. But if the mood strikes me I try to act on it.
2. Hire someone to create posts and articles. On occasion I use ghostwriters. I've had my share of bad writers but it's a process finding someone you really like, but once you've found one, it's a big help.
Ghostwriters will charge anywhere from $10 to $25 per article. What I do is have my ghostwriter deliver "x" number of articles per week then I have my Virtual assistant submit those articles to several article directories. Do that consistently for 2 or 3 months in a row and your traffic will definitely increase.
3. Use Private Label Rights content- The benefits of using PLR are tenfold. I purchase PLR content and simply rewrite it in my own words. This type of content is great in a pinch for something to post quickly. I'll add some of my own knowledge to the content which makes it useful and of course unique.
4. Request guest blog posts – Send out a request to your mailing list or in your favorite free advertising forum for guest bloggers. Specify the topic you'd like guest posts to cover. Specify that not all submissions will be posted but for those that you pick you will include their name and website.
With the exception of #1 these methods are practically done for you. Your job will be to set the process in motion. With just a few hours a week you could have 2-3 blog posts and articles ready to go each week. Once you develop a schedule it will be easy producing content consistently which will be generating for you more free traffic than you'll know what to do with.