How to Create An Effective Call To Action For Your Blog Posts

call to actionOne of the things that often escapes bloggers is adding a call to action to their blog posts.  To get the most out of each blog post you write is should have a purposeful and effective call to action enticing your reader to do something every time.

Typically we think of a call to action as asking for a sale, but your call to action could be anything you want it to be.  For most bloggers it’s things like asking for a newsletter opt-in, a request to make a comment, to share your post on social media, grab a free guide or click a specific link.

It really doesn’t matter what your call to action is, what matters is that you have one.

“A call to action answers the [unspoken] question, ‘That’s interesting. Now what?”

7 Tips for Creating an Effective Call to Action

1. Give Your Post a Purpose

In order to create an effective call to action you should always blog with a purpose.  In other words what is your goal for writing your blog post?

Is it to make a few sales?

Increase your subscriber list?

Generate more traffic?

Encourage comments?

It doesn’t really matter what your goal or purpose is for writing your post, but without a purpose it’s harder to develop a solid call to action.

If you’re simply writing a blog post to meet your blogging quota for the week, that’s OK but you can still have a purpose, in that case it could simply be to ask your reader to make a comment or share it with others.

2. Lay Your Foundation

In order to get your reader to take you up on your call to action, or even read your blog post, you have to first get into the mind of your target audience.  Your reader has to identify with what you are writing so it’s important to lay a foundation that creates quality information your reader can use.

This is why knowing and understanding as much as you can about your target market is so important.  It’s much easier to get the attention of your audience if you know what interests them, what their problems are and what solutions they’re looking for.  If you can’t give them useful information they can relate to, they certainly won’t stick around much less take you up on your call to action.

3. Offer an Incentive for Taking Action

If I ask you to click on a link or sign up for my newsletter you’re not likely to do it just because I ask you. If I’ve laid a good foundation that’s a great start, but you can sweeten the call to action pie with an incentive.

For example, “Click on this link and get a $50 off coupon”,  “sign up for my newsletter and get my free weight loss tips”. You can even offer an incentive when asking for post comments like I do using the CommentLuv plugin below.  Commenters can link to their webistes using keywords, they can attach a relevant posts and learn more about you.  So here’s your  call to action; test it below by adding your comment 😉

4. Be Specific and Clear With Your Call to Action

Make your call to action crystal clear.  Don’t beat around the bush, use metaphors, cute pleasantries, or offer too many choices; simply tell your reader what you want them to do, how they can do it and that they need to do it now.

One other thing that helps with clarity is to use specifics, so instead of using percentages use actual dollar amounts. For example, I’ve found that people respond better to $100 off as opposed to 30% savings.  Another thing is if your call to action mentions bonuses, clearly list each bonus.

5. Prompt A Call To Action with Urgency

Readers are a lot more likely to act if they see the urgency.  A limited time offers illustrates that perfectly.  Here are some examples:

  • Super sale ends at midnight so click here now!
  • Only 2 days left to get your $100 off discount!
  • Powerful free guide for how to get tighter abs in 7 days goes to the first 200 people ONLY!
  • Get this super low price deal before the price goes up tomorrow!

6. Formatting and Placement of Your Call to Action

The most natural pace for your call to action is at the end of your post; if you’ve done a good job giving your reader great information, this is the perfect place to help them make a decision about what to do next.

The other option is to place your call to action at the beginning or throughout your post. A reader may not act on your initial call to action but you’re at least getting them thinking about it.  Here are some examples of using your call to action before the end or your post:

  • Here’s a review of my latest widget. I have a discount link at the end of the post if you’re in a hurry to grab yours.
  • Below is my list of 10 best books I’ve read (add your own in the comments below section)
  • To see this product in action, click here.
  • Below is my latest review of my e-book, but you can grab your copy now [link to book]
  • What do you think? Let us know in the comments below.
  • Did you enjoy this post? Please share it using the links below.
  • To find out more on this topic read [link to another blog post]

7. 12 Irresistible Call to Action Phrases To Use on Your Blog Posts.

  1. I invite you to …
  2. To reserve your ….
  3. Place your order now while they’re still available
  4. Get your free account now by clicking here
  5. Take this important first step and click here
  6. Don’t just take my word for it. Find out for yourself by going here [link]
  7. Test our ________ now and decide later.
  8. I invite you to …
  9. Click here to save 30% today.
  10. Take this simple quiz (great way to improve opt in)
  11. Learn how to ___________ without blank.  (Using a benefit)
  12. Click here to find out more

Let’s Summarize

Getting your reader to take action starts with great content. Once you’ve laid your foundation ensure your reader takes you up on your call to action by being clear with what you want them to do. If appropriate create a sense of urgency or offer a benefit, and of course always be clear about what you want your reader to do.

Here’s your call to action, please share this post or comment below with your favorite call to action :-)

Blessings,

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Comments

  1. Hey Liz,

    That’s a great explanation of call to action because as I try to explain to everyone it all depends on what you want. Your goals for what you’re trying to achieve may be different then mine.

    I use to have a P.S. at the end of my posts as a call to action to sign up or purchase something I was offering but my readers would get use to seeing them so I took them down until I can come across perhaps another enticing offer. I think having the same one all the time gets old.

    I also tell people that if you want people to comment on your posts, ask them. I never did when I first started blogging because I didn’t know that much about it or that I needed to ask people. Everyone needs to be told what to do because they aren’t sure unless you tell them.

    I’ll be passing this post around because it’s one I know everyone will appreciate. At least those who still aren’t quite sure of what they should be doing.

    Great post and enjoy the rest of your week.

    ~Adrienne
    Adrienne recently posted..Google: In Life And In DeathMy Profile

    • Ms. Liz says:

      Hi Adrienne,

      Yes, I think it all has to start with knowing what you want, and that takes a few moments of thought.

      I also think it’s important to mix up your calls to action. I like the P.S. too and have used it a lot, but I don’t like it when I see the same P.S. in a blog all the time, pretty soon readers ignore it. You really have to mix it up and be a little creative to get your reader’s attention.

      Thanks so much for your candid feedback. It’s good to hear from you :-)

  2. These are great tips and ideas you have shared here Ms Liz and I have actually tried a few myself. However I believe there is always room for improvement. Thanks for the informative post.

    • Ms. Liz says:

      Absolutely Fatima, there’s always ways we can improve, that’s why we write about these strategies and of course that’s why folks continue their research and study too :-)

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