Google’s a powerful way of getting free traffic, but with all the Google algorithm changes, and no doubt more on the way, you need more traffic assurance than that.
Why put all your eggs in one basket, right?
These are 3 of my favorite methods for driving targeted traffic to my website without relying on Google or any search engine.
You don’t need to do them all. Just one method, any one, will start driving more traffic to your site almost immediately.
1. Create a Social Media Plan
Many people have a love/hate relationship with social media. I completely get that because social sites can be a time hog.
To avoid wasting your valuable time, create a social media plan. But in order to have a plan you have to have a goal for using social media.
- Are you going to use social media as an extension of your blog and share updates on your content?
- Do you want to meet new business connections?
- Are you trying to do more link building?
- Are you trying to establish your brand?
Maybe you want to do all of the above, and that’s OK, but start with just one goal. That’s because your goal will determine which social media platform you use. Using them all isn’t a wise use of your time, so figure out what is most important to you at this time and plan your tasks accordingly.
Based on your goals, here’s how popular social sites can help you:
- Twitter, Facebook and StumbleUpon, and LinkedIn, Google+ are ideal for sharing blog updates and content.
- For link building use Squidoo, Weebly, Digg, and Delicious.
- For networking and branding use Twitter, Facebook Ning, and LinkedIn.
2. Guest Posting
Write an awesome guest post and watch your traffic soar!
Guest posting is a great way to expand your reach to thousands of readers that may not have otherwise heard of you.
Sure there’s extra writing involved, but I’ve found that using private label rights content is an easy way to write blog posts faster, especially if you need ideas on what to write.
The other benefit to guest posting is the link love you’ll receive. If you still want to work at getting natural search engine ranking, guest blogging gives you a double advantage.
3. Use Ezine Advertising
I like ezines because they’re highly targeted when it comes to sending you traffic.
And advertising in ezines is cheaper than you may think. You can advertise for as low as $20 or $25 in an ezine that has a circulation of 8,000-10,000 subscribers.
Start by finding the ezines that are related to your specific niche, in other words if you sell exercise equipment, you don’t want to advertise in a skincare ezine. A large subscriber list might make it tempting, but it’s not the size of the list that matters, it’s how targeted the ezine is to your product or service.
Next, be sure to look for things like the format of the ezine, is it pleasing to the eye? Does the ezine offer a top sponsor ad? How many subscribers are there, noting that bigger is not always better.
But even though ezines are effective and cheap, it takes time to find ezines, look up their circulation, and create your ads. I don’t personally have time to research ezines, so I use the Directory of Ezines. With DOE, I can quickly find the best ezines, see their circulation, and the type of ads they offer, such as solo ads, sponsor ads, classified or banner ads. For me personally, I love how DOE helps me find ezines that I can joint venture with and exchange articles.
So where does that leave SEO?
Don’t’ get me wrong. SEO is still important. Taking the necessary steps for writing effective SEO copy, finding good keywords and using optimal linking strategies isn’t something to neglect. Your site pages still have a decent chance for ranking well in the search engines if you do these things right.
But with all the other proven and powerful methods for achieving targeted traffic, it doesn’t make sense to limit your success by depending solely on just one form of traffic.
How about you? What’s your favorite method for driving traffic to your website?