Deep Linking – Stop Linking To Your Home Page!

deep linkingDeep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page.

I mention that because so many online business owners and marketers  send visitors, and links, to their home page when linking opportunities occur.

While that seems logical, it’s not the best strategy for making sales and generating backlinks.

Why Not?

Think about this for a minute.  When a visitor comes to your home page, what are the chances they’ll find the pages that are the most important to your business, you know, the ones that help you make sales and gain email subscribers?

Before you even answer that question,  you first need to know what your site’s most important pages are.

Use Deep Linking For Your Most Important Sales Opportunity Pages

Typically your most important website pages are the pages you hope to make sales from such as promotional pages, product review pages, or sales pages.  The exception to this rule might be if your home page is a sales page, however for many sites, the home page is merely an introduction to the website.

For example, if you understand the value of email marketing and its effectiveness, your email subscription page would be valued page you would want to funnel your visitors to.

While most email marketers have an email opt-in box on their home page, it’s still better to send someone reading your articles on an article directory, for example, to your email opt-in squeeze page as opposed to your home page.  This will increase the odds of an email sign up and reduce your bounce rate as well.

Once you know what your most important pages are, those will become the pages you want to deep link to the most.

Simply hoping a visitor gets from your homepage to your best sales pages is a poor way to conduct business on the web, in fact it’s one of the biggest reasons websites fail to make any sales at all.

Use Deep linking to improve backlinks

Deep linking will funnel individual readers to your most important and relevant pages, but it’s also how to gain one way inbound backlinks to your individual pages.

The more deep links you can get to an interior page, the greater chance that page has for moving up the search engines.

So think of it this way, if you’re promoting only your home page, that’s  just one page that has a chance to rank well in the search engines.  If your site has 50 pages, that’s 50 chances you have to rank well.  So give each of them a chance using deep linking strategies.

Top Overlooked Deep linking strategies

Email signatures – Don’t be tempted to use your home page URL in your email signature.   Instead link to an internal page that will expand on the topic at hand and add value to your reader’s experience.

This won’t help you gain backlinks or improve SEO juice, but it will send traffic to a web page that will help your readers find value with a specific topic.

Guest post bylines - When writing guest posts, consider the topic of the post and use a link in your byline that will the reader to relevant information on your site or blog.   For instance, most guest bloggers write bylines like “Sarah Jones is a … see her blog at…”, which would link to her home page.  Instead, try linking to a  page on your site that sends traffic to a highly relevant page.

Here are a few guest post byline tips and templates you can use.

Blog comments – Making blog comments is a perfect opportunity to use deep linking.  So instead of simply using your home page as your website address, link to the page on your website that would be most relevant to the comment you are making.

Unfortunately, not all blogs allow this deep linking strategy in the comments, however most blogs that use Commentluv will allow individual page links, especially those blogs that use Commentluv premium.

Forums –  Similarly to using blog comments, if you are leaving comments on forums, manually enter a URL that will drive traffic to an internal page that is relevant highly relevant to the comment you are making.

Article Syndication – Whenever you submit an article for syndication, create a byline with a relevant link to a page that will enhance the user experience.  For example, an article written about how to optimize a blog post should have a byline that takes the reader to a page on your blog or website that expands on that topic.

The beauty of deep linking is that it will raise the relevancy, authority, and visibility of your site for both your visitors and the search engines.

Think of it this way, if you’re promoting only your home page, that’s  just one page that has a chance to rank well in the search engines.  But if your site has 50 pages, that’s 50 chances you have to rank well.

Deep linking drives your visitors to relevant pages reducing visitor bounce levels. It also increases the chance they’ll be back, and that’s a big advantage for your business and your website :-)

 

 

 

Comments

  1. Magic Webs says:

    Great insight Ms. Liz. Deep Linking is one of the strategies that our company is actually doing. It helped us regain our standing against Penguin’s algorithm. It still is in the process though, but so far it is doing good for our company. All in all, patience still counts in every single strategy that we do.
    Magic Webs recently posted..Extra Space – Self StorageMy Profile

  2. Hi Liz! While I do agree with some of the points you made, I think linking to the home page may work for some website owners. It all depends on the layout of the website :o) Proper layouting can still decrease bounce rates. Of course, links for accessing articles must be made available from the home page.

    Daniel of How to overcome driving fear
    Daniel recently posted..Get Over Your Fear Of Driving Without Going Behind The WheelMy Profile

    • You’re right Daniel, it definitely depends on the site’s layout. For example, some home pages are sales pages so in that case a link to a home page makes sense. But for sites where the index page is merely an intro to the site, deep linking will get links and traffic to the sites most important pages. Thanks for your input Daniel :-)

  3. Very important information here Liz. I think many have been taught years ago to link back to the homepage from interior pages as in a lot of cases the homepage is the most important page on websites. This is not always the case and still many bloggers still link to their homepage.

    I usually have a structure where I only link to posts inside specific categories as these posts are always related in some way. It’s important to have deep linking within a website and linking directly to other posts that hold more information (or product) related to the one they just read is exactly how to do it.
    Declan recently posted..The Best Internet Marketing TrainingMy Profile

  4. Hi Liz, I agree why we should use deep linking in order to get the traffic to our site. But, I also think the homepage links are as important as the back links. I believe deep linking needs lots of work and time. In time, both homepage and the back links will get the value they need. In another case, that will depend on the layout of the site.

    • Hi Llayda,

      Absolutely, your site goals and layout play a significant role.

      If your goal, for example, is to increase your email subscriber sign ups, deep linking to your sign up page would be something you’d want to do.

      If you have an affiliate sales page that you want to increase referral sales to, deep linking to that page would be in order.

      But if your home page IS a sales page, deep linking wouldn’t be a big consideration. It simply depends on your goals.

      Thanks for your feedback!
      Liz

  5. Linking to your homepage does provide benefit if you’re trying to get your home page to rank well in the search engined, but your home page isn’t necessarily the page that will get visitors to buy or find what it is they’re looking for, unless your home pages IS a sales page, it’s merely an introduction to your site. It makes better sense to focus on getting your most important pages (ie. sales pages, review pages, opt-in pages, etc.) to rank well, and that’s what deep linking will do.

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