Deep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page.
I mention that because so many online business owners and marketers send visitors, and links, to their home page when linking opportunities occur.
While that seems logical, it’s not the best strategy for making sales and generating backlinks.
Think about this for a minute. When a visitor comes to your home page, what are the chances they’ll find the pages that are the most important to your business, you know, the ones that help you make sales and gain email subscribers?
Before you even answer that question, you first need to know what your site’s most important pages are.
Use Deep Linking For Your Most Important Sales Opportunity Pages
Typically your most important website pages are the pages you hope to make sales from such as promotional pages, product review pages, or sales pages. The exception to this rule might be if your home page is a sales page, however for many sites, the home page is merely an introduction to the website.
For example, if you understand the value of email marketing and its effectiveness, your email subscription page would be valued page you would want to funnel your visitors to.
While most email marketers have an email opt-in box on their home page, it’s still better to send someone reading your articles on an article directory, for example, to your email opt-in squeeze page as opposed to your home page. This will increase the odds of an email sign up and reduce your bounce rate as well.
Once you know what your most important pages are, those will become the pages you want to deep link to the most.
Simply hoping a visitor gets from your homepage to your best sales pages is a poor way to conduct business on the web, in fact it’s one of the biggest reasons websites fail to make any sales at all.
Use Deep linking to improve backlinks
Deep linking will funnel individual readers to your most important and relevant pages, but it’s also how to gain one way inbound backlinks to your individual pages.
The more deep links you can get to an interior page, the greater chance that page has for moving up the search engines.
So think of it this way, if you’re promoting only your home page, that’s just one page that has a chance to rank well in the search engines. If your site has 50 pages, that’s 50 chances you have to rank well. So give each of them a chance using deep linking strategies.
Top Overlooked Deep linking strategies
Email signatures – Don’t be tempted to use your home page URL in your email signature. Instead link to an internal page that will expand on the topic at hand and add value to your reader’s experience.
This won’t help you gain backlinks or improve SEO juice, but it will send traffic to a web page that will help your readers find value with a specific topic.
Guest post bylines - When writing guest posts, consider the topic of the post and use a link in your byline that will the reader to relevant information on your site or blog. For instance, most guest bloggers write bylines like “Sarah Jones is a … see her blog at…”, which would link to her home page. Instead, try linking to a page on your site that sends traffic to a highly relevant page.
Blog comments – Making blog comments is a perfect opportunity to use deep linking. So instead of simply using your home page as your website address, link to the page on your website that would be most relevant to the comment you are making.
Unfortunately, not all blogs allow this deep linking strategy in the comments, however most blogs that use Commentluv will allow individual page links, especially those blogs that use Commentluv premium.
Forums – Similarly to using blog comments, if you are leaving comments on forums, manually enter a URL that will drive traffic to an internal page that is relevant highly relevant to the comment you are making.
Article Syndication – Whenever you submit an article for syndication, create a byline with a relevant link to a page that will enhance the user experience. For example, an article written about how to optimize a blog post should have a byline that takes the reader to a page on your blog or website that expands on that topic.
The beauty of deep linking is that it will raise the relevancy, authority, and visibility of your site for both your visitors and the search engines.
Think of it this way, if you’re promoting only your home page, that’s just one page that has a chance to rank well in the search engines. But if your site has 50 pages, that’s 50 chances you have to rank well.
Deep linking drives your visitors to relevant pages reducing visitor bounce levels. It also increases the chance they’ll be back, and that’s a big advantage for your business and your website