Create Your Own Opt In Email List

If you’ve been experiencing traffic to your website with few sales, it’s time to create your own opt in email list.

Seriously, nothing works better for boosting sales than capturing your visitors information and developing a trusted relationship with them.

Creating your own opt in email list isn’t hard, in fact it only takes a few minutes to set up but once it’s done it runs on autopilot, growing my list automatically.

Start by setting up your autoresponder

Before you can capture your visitors name and email address you have to find an autoresponder service that will capture this information automatically, but an autoresponder will also help you communicate and identify yourself when sending emails.

Resist the temptation of going with a free email autoresponder. I’ve used free autoresponder services in the past and had tons of problems with bounce rates, spam accusations and emails that just didn’t get sent.

I’ve since switched to using Aweber for its quality and service. For $20 a month I can send unlimited emails with low bounce rates, free customer service and I’m protected from spam, something my free services could never do.

Begin Creating your opt-in Email List with a Free Offer

Most visitors to your website won’t simply sign up without good reason.  So make them an offer they can’t refuse.

This is where value really counts.  Don’t disappoint your visitors by grabbing any old offer you can get your hands on.  Offer something of quality.  I create my own free content and I recommend you do the same thing.

Before you sigh with despair, hear me out.  It’s not that difficult.

Here’s what I do…

I use private label rights content (PLR) and customize it to my style of writing.  With PLR you can purchase a series of articles to create a meaty report or guide.  You can even purchase ready-made ‘how to’ reports that your viewers will love.

One thing you must do when you buy PLR content is be sure it has a reputation for quality.  Offering your viewers junk will tarnish your reputation, in fact you’ll lose subscribers faster than you got them.

If  you’re completely clueless about how to write profit pulling reports don’t let that discourage you. I use to feel the same way until I found out there’s actually a method to writing reports quickly and painlessly.  The method is outlined in  ‘Write That Report‘.  For just $7, which is the cost of the guide,  I’ve used the method outlined in the guide to  turn out hundreds of reports quickly.  Some even on a daily basis, it’s that easy.

Turning your reports into a PDF for Free

Once I have my content created I’m ready to turn it into a PDF.   I use Openoffice.org which is a completely free application that includes a PDF maker.

OpenOffice is super simple to use, just open a new file, cut and paste your content into it and press create PDF.  That’s it.

Create Your Opt-In Email Form

Next, you’ll need to create your Opt-in form to place on your website or blog.  Any good autoresponder will come complete with instructions for how to create an opt-in form.

I use Aweber which makes it exceptionally simple  to add a form plus they have lots of pre-made forms that I can choose from, super easy!

You’ll want to add text to your form that will entice your reader to sign up.

For example, ‘Lose weight guide’ won’t get much of a reaction as saying  ‘Lose 10 pounds in 3 days’ will.

Be specific with what you are offering and make it compelling.

Create Your welcome email

Once your visitor signs up, send them an immediate ‘Welcome’ email.  Use your autoresponder to create your first email and start it off by thanking your subscriber for signing up.  If you promised them an ebook, guide or e-course, include the link for them to download.

If you will be following up with additional email tips be sure you state that in your welcome email and follow that by telling them they can opt-out at any time.  Here’s a simple example that you can customize to suit your audience and your personality:

Welcome Name,

Thank you for requesting my free report.

Here’s the link to your immediate download

—link to your report —-

On occasion I’ll also be sending you valuable
tips that will help you with (name your niche).

Please note that you can opt-out an any time.

If you have questions or need additional
information please let me know.

Warmest Regards,
Your Name
Your website

P.S. I look forward to getting to know you
and hope that I can be a major force in
helping you with (niche ideas).

Communicate with your email list by Building Trust

Your subscribers are looking to you for help and useful information on how to do things, fix problems or find solutions.  Don’t violate or take advantage of their trust in you.  Your goals for your email list should be to

• Over-deliver on your promises
• Focus on building strong relationships
• Provide useful information
• Avoid sales pitches

Keep the communication lines open by allowing your list members to offer feedback and ask questions and, by all means always answer their questions directly.

These are your potential customers, if they trust and like you, they will feel confident in buying from you, but it’s first about building trust 

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Tagged as: Email Marketing