Using Keyword Themes To Boost Ranking & Deliver More User Focused Content

using keyword themesRemember when you first started writing web content?

Keywords always stood out as the main focus.

They still do.  

But nowadays simply finding a good keyword phrase and using it within your tags and content doesn’t quite cut it.

Today the focus is on keyword themes as a way to deliver precisely what users are looking for and gain search engine recognition in the process.

Even if you’re ignoring the search engines and writing strictly for your readers using keyword themes will actually help you reach both.

[Read more...]

8 Essential Tips For Writing Great Blog Posts

writing great blog postsWriting great blog posts doesn’t just happen.

I use to think it did.

I thought simply find great topics, write what you think, add personality, use good navigation, add interesting information, create content people want to read and voila you’ve got a great blog post.

I was also naive ;-)

Don’t get me wrong, those are all things that make for great blog posts, but just writing without giving consideration to increasing traffic, encouraging return visits, getting readers to take action and boosting your SEO rankings is not making the most of your blog posts.

Today I’ve got some tips that will help you do all those things helping you write great blog posts every time.

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An Easy Yet Irresistible Way To Attract Blog Traffic

attract more blog traffic

Would you like an easy, irresistible way to attract blog traffic?

Then you’re going to love this guest post by Joseph Rathjen.

Joseph conducted a very interesting interview with Miriam Y. Vega, Psychologist and Ph.D. on the fascinating topic of using your reader’s irresistibility for getting blog traffic.

That’s right. By understanding what is irresistible to your reader you can cleverly and easily attract them to your blog.

Here’s how it works.

Take it away Joseph… [Read more...]

Fun Friday: 21 Things You May Not Know About Me

Today I’m starting a new trend here at Homenotion. I love Friday’s so let’s have fun Friday!

I’ll kick this one off with 21 things you may not know about me.

Why 21 things? That’s how old I am.  Nah just kidding :-)  21 seems like a good number; any more than that and you’d be bored.

OK– here goes! [Read more...]

How We Use Keywords In Copy Is Changing – What To Do

keywords in copyGoogle has significantly raised the bar for how we use keywords in copy.

For those that have seen a drop in traffic and sales you’ll especially need to think about making some changes.

As bloggers and website owners we can’t keep optimizing our copy with keyword strategies that are outdated.

We need to get up to speed with doing it right – and doing it quickly to avoid dropping out the search engine rankings altogether.

Here’s how.


The Way We Use Keywords Isn’t So Obvious Anymore

I use to make SEO and keyword changes by simply trying to figure out what others were doing, listening to the experts, and following Google’s recommendations. Those things can help but, sort of.

However there are more things, specific things, that you can do to improve how you use keywords in your copy that others aren’t doing.  These ideas have actually come from getting into the mind of Google. [Read more...]

How To Become A Productive & Profitable Freelance Writer

profitable freelance writerThinking about becoming a freelance writer?

Starting a freelance writing career is a smart move, but there can be challenges that interfere with your productivity.  I’m sure you know that the less productive you are the less profitable you’ll be, so meeting these challenges head on is an important part of the process.

A busy freelance writer herself, Leslie Truex discusses a few of these challenges and offers remedies to help you move past them and become the productive and profitable freelance writer you aspire to be. [Read more...]

Ways To Create Compelling Content When You Don’t Have A Clue

As bloggers we need new and creative ways to create compelling content.  I don’t about you, but I get bored with the same old content, so I appreciate ideas that can spark my creativity.

Here’s a handy infographic I found at Copyblogger that gave me a few unusual content ideas.  You’ll find some of the traditional ways to create content but there are a few creative ones like #7, #11 and #15.  I also liked #10 and #21 where you can get a little more personal with your content ;-)

What about you, what are your favorites?


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Helpful Exercise For Writing Reader Focused Content

reader focused content

Are You Using Reader Focused Content? You Should Be.

Are you writing reader focused content?

If you’re not sure what that means, here’s the scoop.

Reader focused content is content that narrows its focus to specific reader with specific interests — avoiding generalities.  

In other words, people don’t want general information, they want specific information.

For example, a cook will typically have a specific idea in mind such as vegan cooking or crock pot cooking when they go looking for cooking ideas.

An accountant looking for information on brushing up on their  job interview skills is more  likely to read a piece on ‘how to interview for an accounting job’ as opposed to a piece on ‘How to nail a job interview’.

So if you’re writing a piece about which exercises are great for your health

The moral of the story is that writing reader focused content is about speaking directly to a reader’s needs delivering the specific information they’re looking for and avoiding generalities.

Here’s how to do that… [Read more...]