Category Archives: Writing/copywriting

Information, tips and advice on creating web copy that sells.

How To Become A Productive & Profitable Freelance Writer

May 7, 2013 3:59 pm , Leave a Comment , Ms. Liz

profitable freelance writer Thinking about becoming a freelance writer?

Starting a freelance writing career is a smart move, but there can be challenges that interfere with your productivity. I’m sure you know that the less productive you are the less profitable you’ll be, so meeting these challenges head on is an important part of the process.

A busy freelance writer herself, Leslie Truex discusses a few of these challenges and offers remedies to help you move past them and become the productive and profitable freelance writer you aspire to be. Read More →

Posted in: Writing/Copywriting , Tagged: freelance career

Ways To Create Compelling Content When You Don’t Have A Clue

April 16, 2013 12:00 pm , 9 Comments , Ms. Liz

As bloggers we need new and creative ways to create compelling content. I don’t about you, but I get bored with the same old content, so I appreciate ideas that can spark my creativity.

Here’s a handy infographic I found at Copyblogger that gave me a few unusual content ideas. You’ll find some of the traditional ways to create content but there are a few creative ones like #7, #11 and #15. I also liked #10 and #21 where you can get a little more personal with your content

What about you, what are your favorites?

Enjoy!

Posted in: Writing/Copywriting , Tagged: create content

Helpful Exercise For Writing Reader Focused Content

April 11, 2013 3:03 pm , 6 Comments , Ms. Liz

Stuart Miles freedigitalphotos.net

If I had to offer just one piece of advice to writers, bloggers and digital publishers it would be to deliver more reader focused content. In fact, I’ve made changes within my own business because of that very notion.

So what’s ‘reader focused content’?

It’s content that narrows its focus to specific reader with specific interests avoiding generalities.

People don’t look for general information anymore. If we’re looking for cooking, we want vegan cooking. If we’re looking for shoes, we want running shoes. If we’re looking for exercise, we’re looking for Pilates. Your readers want specific information that speaks directly to them and their needs. The more specific your content the more you can convince potential customers that you have exactly what they are looking for.

Here’s a helpful exercise for writing reader focused content that will help you steer clear of generalities and drill down to the specifics that will attract the very readers you’re targeting and provide them with the information they expect. Read More →

Posted in: Writing/Copywriting , Tagged: focused content

The 10 Mantras of Writing Web Copy That Sells

November 15, 2012 2:16 pm , Leave a Comment , Ms. Liz

If you want to write web copy that sells, you have to persuade your readers into believing your offer is valuable and motivate them to take action.

Sounds simple enough, but it’s challenging.

Writing copy that sells is more than simply making a few persuasive statements, asking for the sale and calling it good.

Personally, once I buckled down and made a serious effort to understand and use the conventional wisdom and copywriting principles taught by the copywriting professionals, my copy began to pull in sales.

My main mantra was - Write Web Copy that Sells.

You can do the same by applying these 10 essentials… Read More →

Posted in: Writing/Copywriting , Tagged: web copy, Writing/Copywriting

How To Create Special Reports For Your Online Business

October 18, 2012 7:58 am , 4 Comments , Ms. Liz

how to create special reports If you’re reading this post, you’ve probably thought about how to create a special report for your business, but if you’re like most business owners you’re not sure how to get it done, how much work is involved or even if it will be good enough.

Here are a few things I’ve found useful for getting me started and some added tips for how to create special reports quickly, what you can do with your reports and tips for making them appeal to your readers. Read More →

Posted in: Writing/Copywriting , Tagged: create special reports, Writing/Copywriting

Guest Bloggers and Other Ways to Prevent Copyright Infringement

September 13, 2012 5:00 am , 4 Comments , Ms. Liz

ways to prevent copyright infringement There are lots of good blogs on the Internet. And if you run a blog yourself, some of the content on these blogs will fit right in with your subject matter.

But one of the biggest challenges that bloggers face – whether they’re blogging it for business or pleasure – is how to handle content that may be copyrighted.

Using guest bloggers and other techniques can help you to stay on the right side of copyright laws. Read More →

Posted in: Writing/Copywriting , Tagged: copyright infringement, Writing/Copywriting

How to Write Effective Promotional Copy That Sells

July 26, 2012 6:29 am , 11 Comments , Ms. Liz

Guest Post by Jordan Mendys

So you’ve started your online business, you have your product and/or service, and everything else is set in place.

But what about your promotional copy?

Most people will have a blog or website set up in which they can reach out to their audience and clients. But what is the message that you want to get across? What do you want people to know about your product?

The bottom line is, how are you going to market your business to potential clients so that your message will generate income?

The most important thing you can do as a business owner is to create effective marketing and promotional copy for your business. Read More →