A call to action seems obvious but it's often missed by a lot of online marketers.
We're often told that the best marketing strategy is to offer lots of good, free information and ideas that our readers can benefit from. I completely agree, but where most publishers go wrong is they don't first think about what they want to accomplish with their writing.
Free information is great but it should be provided with some intention in mind. For example, to request a sale, a lead, a subscription, a contact, whatever it is you should be shooting for an objective with everything you write, even if it's simply to get someone to sign up for your newsletter. That's where your call to action comes in.
Of course, it's not always easy to get your readers to respond to your call to action the way you want them to, but there are a few things you can do to help you not only develop a compelling call to action, but help ensure they act on your call. [Read more...]
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