If you use email as a marketing strategy, you're emails are probably getting read by only a fraction of those on your list and that can be a pretty dismal statistic.
 
One of the best things you can do to get your email messages read is to “brand” your mailings so they stand out from other messages that arrive in your subscribers’ inboxes.  All it really takes is developing a consistent 'From' identification and a 1-2 word 'Subject' tagline that is included in every mailing you send to your list.  This identifies your messages as being from YOU.

Of course, this is based on the fact that if you offer valuable content and recommendations to your list, and you should be then your subscribers will learn to LOOK for your messages by looking for your “brand.” [Read more...]

When it comes to making more sales you might think you need more traffic, but actually you can get more sales without more traffic, it's about capitalizing on the traffic you already have.

Here's what I mean…

[Read more...]

It can’t be said enough that one of the best ways to make sure you’re delivering value to your list members is to ask them what they value.  Use a feedback survey to get those answers.

Guessing just doesn't work.

Is gold valuable? Not to someone who is drowning. I think they'd much prefer a life vest.

Is a glass of water valuable? It certainly is if you're stranded in a desert. The guy in the example above, though.. probably would pass.

It doesn't matter what YOU think is valuable. It matters what your list members think. [Read more...]

Never underestimate the potential of a good squeeze page. It is a powerful, effective element for improving sales.

So what is a squeeze page?  

Wikipedia describes it best when they say:

    "Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers".

And that's exactly what it is, a way for you to build your opt-in mailing list. 

You email opt-in list does 4 things for you:

- Builds your reputation as an authority in your market.
– Builds trust and relationships with potential customers
– Brings your readers back to your website on a regular basis
– Allows you to promote your products and services to a highly targeted market

But you may be thinking, isn't email becoming less effective online? [Read more...]

I use McAfee security software and so far I've been pretty happy with it. 

McAfee, however, has a tool called 'Site Advisor' which places a green checkmark or red X next to sites listed on the search engines. If you've use McAfee you probably know what I mean. These checks or X's denote whether a site is safe or is a potential security threat to you. 

Today while doing some internet searches I noticed that one site in particular (won't mention names) had a red X next to it.  When I hover over the X the caption said: [Read more...]