Email Marketing

Create Your Own Opt In Email List

by Ms. Liz on January 28, 2010

If you’ve been experiencing traffic to your website with few sales, it’s time to create your own opt in email list. Seriously, nothing works better for boosting sales than capturing your visitors information and developing a trusted relationship with them. Creating your own opt in email list isn’t hard, in fact it only takes a [...]

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Create Your Own Targeted Email List

by Ms. Liz on November 4, 2009

If you are truly serious about making sales online you need to be thinking about creating your own targeted email list. Buying lists or sending blind emails is a waste of your time and money, not to mention sending emails to people that have not specifically requested them is a form of spamming. A far more effective strategy [...]

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If you have an email marketing opt-in list, and you should you’ll get more value from your list if you build relationships first. In fact, that’s been a really key strategy for me and here’s why… People rarely buy from those they don’t trust so by creating trusting relationships with your subscribers you’re increasing their [...]

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If you use email as a marketing strategy, you're emails are probably getting read by only a fraction of those on your list and that can be a pretty dismal statistic.   One of the best things you can do to get your email messages read is to “brand” your mailings so they stand out [...]

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Get More Sales Without More Traffic

by Ms. Liz on June 22, 2009

How would you like to get more sales without more traffic?  Almost sounds impossible doesn’t it, well it’s not. The idea is to get more sales without more traffic by capitalizing on the traffic you already get, no matter how few visitors you have. Here’s what I mean…

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Never underestimate the potential of a good squeeze page. It is a powerful, effective element for improving sales. So what is a squeeze page?   Wikipedia describes it best when they say:     "Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers". And that's exactly what it is, a way for [...]

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You Could be Labeled a Spammer!

by Ms. Liz on October 9, 2008

I use McAfee security software and so far I've been pretty happy with it.  McAfee, however, has a tool called 'Site Advisor' which places a green checkmark or red X next to sites listed on the search engines. If you've use McAfee you probably know what I mean. These checks or X's denote whether a site [...]

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Building trust online means building trust with your readers. Whether through your website or in your email marketing, building trust is how you become a trustworthy online marketer. Unless you’re Walmart, Target or Sears, your trust worthiness has to be proven.  Your site visitors need to know that you are trustworthy, knowledgeable and won’t use [...]

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