Building trust online means building trust with your readers.
Whether through your website or in your email marketing, building trust is how you become a trustworthy online marketer.
Unless you’re Walmart, Target or Sears, your trust worthiness has to be proven. Your site visitors need to know that you are trustworthy, knowledgeable and won’t use them for self promotion.
So let me ask you, “Are you a trustworthy marketer?”
Let’s see if you made the cut…
- Do you use high pressure sales tactics?
The ‘gotta have it now!” sales approach is a sure way to turn off your visitors. Your visitors want the opportunity to consider your offer, so give it to them. They may want to buy but, for whatever reason, they may not be ready.
This is where an opt-in newsletter or tips guide comes in handy. You are giving your viewers the opportunity to learn more and buy when the time is right for them.
- How do you use punctuation?
Using good punctuation and spelling might seem like small points but they can make a big difference in how professional you appear.
Do you use the exclamation point sparingly and avoid using capital letters? If you don’t, you’re a hypey marketer and viewers are generally turned off by this. Most folks want genuine information, details, benefits and honest feedback.
The more your viewers see this type of promotion, the more hesitant they will become toward your offers.
- Do You build rapport with your readers?
Building rapport starts with trust. Communicate with your readers by talking to them and expressing to them that you are a real person. Clearly demonstrate your expertise and give them the information they crave. Teach them something instead of just telling them about it.
- Do you Express excitement over your product? Show your viewers, with excitement and passion how your products or service can improve their life, make a task simpler, save them money, look better or whatever your main benefit is.
But be warned that excitement won’t emerge if you don’t truly have faith in what you are selling or promoting. Selling or promoting something simply because it will make you money is not a trustworthy characteristic.
- Do You send only relevant information to your email readers?
Don’t try to slide in products or sales pitches that don’t relate to what your readers signed up for. That’s a sales ploy that no reader will put up with. Keep your information targeted to what they want to know. Develop a good mix of useful information but keep it relevant.
- Do you Create useful free offers?
Send useful free offers that your readers can use. Again keep the information relevant to the theme of your niche.
- Do You use the products you recommend?
Do suggest or promote other people’s products unless you have used them yourself. How can you know if something is truly beneficial for someone is you don’t intimately know the product or service yourself? There are small details and intricacies you learn from using or experiencing a product or service yourself that you won’t know about if you don’t use it yourself.
Don’t risk your viewer’s trust by recommending something simply because you will benefit from the sale. Trust is earned by demonstrating that you in business on behalf of your reader.
- Keep your emails short and catchy.
Don’t bore your readers with long lectures or information they won’t be interested in. Respect their time by sticking to the point and keeping it short.
Building a relationship with your readers won’t happen over night. Building trust takes time, however keeping in touch through constant contact, providing useful information and open communication you will earn the respect and confidence of your readers and create trust which ultimately will mean more sales for you.
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