Boost Your Ebook Profits & Beat the Online Competition

Did you know that your competition can be a  great resource for boosting your ebook profits?

Readers often tell me they want to write an ebook on a particular topic, but get discouraged when they see an ebook or two already out there on the topic they want to write about.

Frankly, you should be using your competition. Your competitors can help you find out how you can create an even better ebook product.

In fact there are a variety of ways to boost your ebook profits by simply using your competitors.

Use your Competition to do Research

If you happen to find that there is competition within your topic, that means it’s a booming marketplace with lots of demand and buyer interest.

So Instead of shying away from competitive markets, try looking for them and studying them. It’s an obvious clue as to where the money is being made.

Buy up the books that are your direct competitors.  Examine them carefully for the ideas and information they present.  Do a sort of  mental review of each book and note the ideas and information they left out or the things they could have improved upon.

This will be your opportunity to do it better. Doing an exercise like this will also spark new ideas for you as well.

Boost your Ebook Profits by Partnering with your competition

The web isn’t like other marketplaces, sites and businesses are willing to partner with one another. Don’t be shy about looking for other marketers to partner with in cross promotional efforts such as co-op advertising or possible joint ventures.

This is especially true if your ebook is related to other ebooks that don’t directly compete.  For example, if your ebook is about dieting then partnering with an author of an exercise guide would be a good fit for both of you.

Beat the Competition by Using Your Competitors to Help You Stand Out

Study your competitors to help you stand out. One of the best ways is to do this is to appeal to a specific demographic.

While most of your competitors will be selling their ebooks to a general audience,  you could tailor your ebook to appeal to a specific demographic.

For instance, let’s suppose you are going to write an ebook entitled, “Weight Loss Secrets”.  Once you write it, you can then create a “demographical version”, for example,  “Weight Loss For Women over 50”.

Here are a few other examples that might work as well:

• Weight loss for busy moms
• The Couch Potato’s Diet
• The Christian’s Guide To Weight Loss
• Diet & Exercise for Pregnancy

To create this “demographical version”, take your exact same ebook you’ve written and add some specific references and ideas that relate to the specific demographic you’ve chosen to write for.

If you decide to create “The Couch Potato’s Diet”, then you’d add in a few references to specific things that relate to people who hate to diet and exercise or lead a sedentary lifestyle.  Tailor your guide so that you speak their language and relate ideas that they can put into practice within their setting.

This does two things for you. First off, this is how you’ll stand out among your competitors.  As a Christian myself, if there were 5 ebooks available on weight loss and one of them specifically mentioned ‘weight loss for Christians’, I’d be interested.

Secondly, you’re expanding your reach.  Now you can market your ebook to two different audiences.  For example, you can look for “weight loss” ezines and buy advertising in them.  But now you can also look for “Christian” ezines and buy advertising in them. You’re reaching audiences that you wouldn’t have been likely to reach before.

Start with ONE demographic and move on to others, here are some ideas…

Newlyweds
Christians (Religious sects)
Stay at home moms
Students
Baby Boomers
Single Moms
Teachers
Unemployed
Pet Owners
Office Workers

Most any information products can be customized for various demographic groups so look for the opportunities there to boost your ebook profits. It can put you in touch with many more contacts that you might not otherwise reach.

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You May Also Find These Interesting...

1. Analyzing The Competition – Who Are They?
2. How To Write An Ebook
3. Building An eBook Empire
4. Backend Marketing – More Profits for You!
5. Finding Ebook Ideas

Tagged as: Internet Marketing, Writing/Copywriting