The decision of whether to create a Blog vs. Website can be a confusing one. Both have their advantages and benefits.
Just to clarify, a blog IS a website, the biggest differences are the structure, static vs. dynamic content, SEO and social connections.
But when trying to decide which one is better, that may depend on what you are trying to achieve with your site.
Why Blogs Get the Popular Vote
To get a better feel for what the overall consensus is when it comes to creating a blog vs. website, I went to a few forums and took a personal poll. I found that roughly 7 out of 10 commenters preferred creating a blog over a traditional website.
So why is that?
Personally I think it’s their ease of use, but I’ve also got to say that the overall structure of a blog and how it’s coded makes optimal use of your blog posts, pages, sidebars, headers, keywords and content giving it the most efficient Search engine optimization possible.
Blogs also make it easier for your visitors to interact. They can easily search, browse and connect with you through your blog comments feature while blogs also make it easy to connect socially through RSS and the social networking sites. In fact, many blogs have found increased traffic, not so much within the search engines, but within the social community, and with all the search engines changes that occur and the drop in site rankings, that’s a big thumbs up for blogs.
The Advantages of Creating Traditional Website
Traditional websites also have their advantages. Traditional websites however are more widely used as storefronts. Although websites are also used for creating squeeze pages, sales letters and for featuring and demonstrating informational products as well.
A website owner will typically create a home page as an introduction to the rest of the site, then add pages as needed to reflect new products, product changes, company news, sales information, etc. Websites are not typically interactive, although they can be with the right software.
One big difference with creating a traditional website is that the webmaster doesn’t feel committed to creating daily or weekly content or posts as bloggers do, however that doesn’t mean having a traditional website can’t accommodate daily or weekly content. Typically once a website is created, the webmaster will focus more on adding occasional content, adding new products, updating products and promotion.
Many bloggers will argue that those daily and weekly updates are what bring traffic to your blog. I would have to disagree, it’s not the quantity of content that the search engines look for, it’s the quality.
Which Performs Better in the Search Engines?
Many blog owners and forum commenters will tell you that blogs outperform traditional websites when it comes to search engine traffic and ranking. I have not seen evidence of that. No doubt, there are blogs that do very well in the search engines, but for me personally a static website built using a quality website builder will perform just as good, if not better, in the search engines.
The truth is your site isn’t going to perform better simply because it’s a blog or a static website. How well your website or blog ranks in the search engines depends on how you optimize each of your pages, that includes your SEO strategies, your content, your links and how you connect with your target market socially.
One of the main benefits of a blog are the easy to install optimization and promotional plug-ins. But to be fair, a quality website building software will offer effective search engine optimization and socialization tools as well.
Still Undecided on Blog Vs. Website?
A tie breaker might be the cost. Many blogs are free to create. The WordPress blog for example offers both a hosted and a self-hosted blog option. The hosted option is free, but the self-hosted option that most business blogs use requires a hosting service and domain name which comes with a monthly cost of about $8-$10. Website software on the other hand could cost you an initial fee of $150 or more.
Creating a traditional website using a quality site builder, is not free, however depending on the site builder you choose you will most likely be able to create an unlimited number of websites.
Still undecided? Let’s hear from our audience. What are your experiences with a blog vs. a website? What would you recommend?