How To Create Awesome Blog Content – Writing Tips From The Pros

Do you struggle with creating  good, quality blog content on a consistent basis?

Writing awesome blog content and doing it often is certainly something I’ve struggled with and I’m sure you have too at one time or another.

So what keeps successful bloggers cranking out great quality blog content 3, 4 or even 5 times a week?  What are their habits and strategies, how do they find ideas and still have time to live their lives?

To find out I simply asked a few of my favorite bloggers.

These ladies are my favorites not only because I’ve learned so much from them but because they consistently deliver well written, useful blog content that their readers love, and with a writing style that their readers love.

Just visit their blogs and you’ll see what I mean ;-)

So I posed this question to each of them them:

“Can you share with us some of your secrets or tips on how you post such awesome blog content so frequently without suffering burn out and still have time to do other things besides write all the time?”

and here’s what they told me, I hope their thoughts and tips inspire you, I know they inspired me :-)

Lynn Terry Of Clicknewz.com

Writing, or creating content, is one thing a lot of people struggle with when they start a blog or an online business. It’s what makes the web go round though, and Content Marketing is one of the easiest and best ways to reach your market. Not to mention it’s a free source of great traffic. :-)

I publish tons of content online, and most people assume I’m just a natural born writer. But the truth is that I’ve simply improved with practice. And I’ve also figured out a few things that help me streamline the process.

First, I write during my “focus time”. This will be different for everyone, but for me I’ve discovered it’s first thing in the morning. This is when everything is quiet, and when I’m most focused. I make it a point to set everything else aside and do all my writing in the first few hours of the day, before distractions set in.

I also have “framework” set up that makes writing easier. For example, I have seven elements that I include in blog posts, and also in product reviews, and I tend to follow those templates pretty closely.

I try to capture ideas while they’re still fresh in my mind. I have the WordPress app on my smart phone, so if I have a topic idea I will open the app and jot down the basic concept and then save it as a draft. This gives me a lot of topic starters to work with when I do sit down to write. From there it’s just a matter of filling in each of my template elements.

As for burn out, I have experienced that. Or dry spells at least, where inspiration just didn’t come easy. During those times, or when I’m traveling a lot, I rely on guest bloggers or easy interview-style posts to fill in the space. There is always someone out there willing to do the writing for you, and your readers will typically enjoy a fresh perspective or viewpoint on the topic.

But for the most part, choosing a topic you really enjoy will keep the writing more easy – and even fun. If you have a blog or business on a topic you’re not particularly passionate about… it becomes very difficult to write about it consistently - real quick.

 

Kathleen Gage of Kathleengage.com

One of the reasons I am able to continually write content my readers enjoy is because I love to write. As with anything, the more we love something the more we seem to enjoy doing it.

My best writing happens when I am not thinking about what I am writing, but rather I allow myself to simply get in my zone.

If I analyze my writing while in the middle of creating this is when my ego gets in the way and convinces me to change this, change that, this is not good enough, that’s not good enough. Editing can come after I do a “brain dump.”

An extremely powerful strategy I use is to write early in the morning sitting in my favorite arm chair. Rather than diving into my emails first thing in the morning I use my creative energy in a more productive way.

I take a few minutes of quiet time to center myself and then put an hour or two into my writing.

I often get ideas from discussions I have on Facebook or in forums I belong to. I have gotten many ideas based on emails I receive that someone is in need of a response to. My response may trigger an idea for a blog post.

Most of all, it’s a discipline. If I want to continue to succeed, get my message out and impact others with my writing, my job is to write. Not to find excuses why I can’t write (or I’m not inspired on a particular day), but rather the reasons I must write.

 

Tiffany Dow of Tiffanydow.com/blog

I haven’t ever thought about this so I had to think about what my strategy is, since I just do what comes naturally to me. I suffer writing burn out like everyone else but when I do, I try to remove any guilt I might have about being quiet for a few days. Sometimes you just need that time to recharge your focus and mindset.

When I’m on a writing streak, I like to look for relevant, current topics. I am a newshound. I visit a zillion news sites or forums every morning while having my coffee and it gives me ideas. It’s smart to have your pulse on the chatter online.

I don’t plan so much as I do babble. If it’s something like my blog, where I’m passionate about my topic, then I just write like I talk – as if I’m writing an email to a good friend. My readers always comment to me that, “it seems like you’re talking just to me” and your readers should feel special like that!

I switch things up a lot. One day I’m reviewing a product, the next I’m doing a tutorial, and another I’m discussing something controversial. Regardless of your niche, you could find a way to do this. Let’s use dog food as an example – pretend that’s your niche.

The day 1 blog post could be a tutorial on how to make your own dog food from scratch.

The day 2 blog post could be a review about a certain brand of dog food.

The day 3 blog post could be something you saw in the news – like dog food that’s making pets sick.

You can also get your audience to be more interactive with you. Your day 4 blog post could be a question you pose to your readers such as, “What dog food have you found to be the healthiest option for your four legged friend?”

I don’t like to just talk AT people. I like them to interact with me. It’s why I mix business with personal stuff and ask their opinion. They begin posting and suddenly there’s dozens of comments and I’m feeling good that people are reading and responding to my hard work. It definitely helps you get motivated for that next post.

 

Ana Hoffman of Trafficgenerationcafe.com

This is one of the questions I get all the time: how do I manage to write several times per week for the Traffic Generation Cafe, plus guest posts for a number of other blogs?

Here are the three truths about content writing that helped me get where I am at now:

1. Find your style.

I realized that the kind of posts I enjoyed reading the best was bullet-type posts with very good organization and very to the point content without any fluff.

Since that’s what I liked to read, that’s how I decided to write.

2. You are not writing a novel.

Unless you are blogging about writing novels, of course.

With that in mind, don’t stress out about making your post “sound good” by using lots of big words, descriptions, adjectives, etc. No one cares anyway!

3. Personality is the key.

If you don’t have one, I can’t help you there. However, I CAN help you with this: if you think you have no blogging personality, your idea of it might be all wrong.

Popular to common belief, you don’t have to tell jokes, great stories, curse, write with “I don’t give a …” attitude, etc to be memorable.

You don’t have to be sweet and cuddly and agree with everybody either.

Find strengths within yourself and focus on those.”

 

Angela Wills of Marketersmojo

Thanks for asking Liz and I’d be happy to share some tips.

My first and best tip would be get into the right mindset. I used to really hate writing. I felt so much pressure and expectations when I sat down to write, like I had to write some sort of award-winning piece every time.

As soon as I changed my attitude about writing everything changed. I stopped looking at it like a chore and just started sharing what I know. I stopped worrying about being perfect and just write like I was me.

It’s so easy to write when you are real and authentic.

Find shortcuts. Here are some of my best quick-tips for finding shortcuts to write fast:

  • Repurpose, repurpose, repurpose! Look at your old reports, forum posts, emails and more.
  • Set a timer for 15 minutes and write as fast as you can. You’ll be amazed at how much you can write in that time.
  • Write first, edit later. Don’t fix your writing as you’re going. You’ll write much faster if you let it flow naturally.
  • Write what you know. If you already have the knowledge, you’re writing will a lot faster than if you need to research.
  • Talk TO people, not AT them. I think it’s really important to pretend you are talking to a friend, not giving a lecture to strangers.
  • Those are some of my best tips. Remember that it’s more important to connect with your audience than it is to try to impress them with big words and fancy grammar.

 

Mavis Nong of Attraction Marketing Online

What really helped me to create content regularly and consistently is by sticking to my blogging schedule. I publish new content on Mondays, Wednesdays and Fridays. I post at the same time – first thing in the morning. I have also found that the more I write the more post ideas I get.

Truth be told, if you want people to keep coming back to your blog, you need to keep updating your blog, at least 3-5 times a week.

In order to write great content consistently and frequently, without burning out, you need to plan ahead. How you do this will depend mostly on how important blogging is for you and what you want to achieve with your blog.

Here’s what I do to avoid putting myself under unnecessary pressure:

  • I keep a journal of blog post ideas running. I always pick up ideas that I want to share with my readers.
  • I always have draft posts ready to be published. Having your posts ready before the actual publishing day also works well. I never stress and wonder: “Oh, what can I write about today?…
  • I tend to share what I have learned and implemented in my business or on my blog.

As you can see, the not-so-secret secret of regular content writing is to keep writing content. Before you know it, you’ll become a prolific writer and never stress about writing.

Thank you Ladies!

All great tips and advice.   What pearls of wisdom struck you?

What are your thoughts, or struggles with creating your blog content?

Comments

  1. Definitely great advice for newbies and pros alike, Liz – thanks for including my two cents as well.

    Ana

  2. Tiffany Dow says:

    I realized I’m a lot like Kathleen when it comes to enjoying writing and where we get ideas.

    I like Lynn’s use of a framework for people who feel lost in making a blog post that flows well.

    Had to laugh in agreement at Ana’s 3rd tip – if you don’t have one, I can’t help you there. Cute!

    Angela’s note about perfection was “spot on” as those on the other side of the pond say.

    And Mavis was exactly right about frequent blogging – it’s what has increased my blog traffic so much – not backlinks or SEO tactics – just plain old frequent writing.

    Thanks, Liz!

    • Ms. Liz says:

      Hey Tiff, yes they’re all great comments aren’t they? A common theme throughout these tips I think is practice makes perfect. Just doing it helps you become better. It might be a bit of an effort at first but as with anything you practice, you’ll get better at :-)

  3. Angela Wills says:

    I enjoyed reading all these tips. Thanks so much for posting them Liz and including me in the question. :)

  4. Edward Thorpe says:

    Really great question to ask these ladies, all of whom I’m familiar with, and whose work I have enjoyed, plus have learned a thing or three from.

    Interesting answers as well. Especially the tips about keeping a running journal of ideas and developing templates/style to help you streamline the writing process.

    Writing is fun when you’re a natural showoff on the 1st place.

    Yet, showing off with words, and serving up mind candy to your reader, can cloud the primary reason for marketing communications: every contact solves a problem, or fulfills a desire your audience has. (or points the path to the same)

    And, it’s all marketing, isn’t it?

    To quote Seth Godin writing in his insightful book ‘Free Prize Inside’ “It’s all marketing, because the product or the service ‘is’ the marketing…” Seth goes on to say something I thing most of us IM’ers already know:

    “Advertising is dead…”

    So we write. We publish. We provide solutions & focus upon them, not we, us or me.

    BTW, notice how I made no mention about the exclusion of people who carry about a ‘y chromosome’. Which wasn’t easy as I’m a master of the obvious…
    Stay casual,
    Edward T

  5. Mavis Nong says:

    Hey Liz,

    These are great tips to help bloggers create content on a regular basis. Thanks for the kind mention :)

    All the best,
    Mavis

    • Hey Mavis, they are some great tips. They are inspiring and that was the goal here. BTW, you are very welcome :-)

  6. Ohh really great tips! I do struggle with writing quite often. It takes me an hour or more to write a blog post most of the time. It’s great to see everyone’s input on it, I take a nugget from each one. Thanks!

    • Hey Angie, Yes they are tips to live by but I think the biggest secret is simply practice. Thanks for your feedback :-)

  7. Jason Potter says:

    Using your smartphone is an excellent idea, I do that and have been able to generate multiple future blog posts so that each time I do sit down to write I have something already decided. This allows me to focus on writing instead of trying to generate ideas.

  8. Hey Aiman,

    Your lack of confidence with your English is a common problem for a lot of folks. I would suggest having your articles or posts written for you. You may want to pay for a few guest posts to start or write your own posts or purchase PLR content and have it edited or minimally modified. This may cost you a little up front money but the benefit of getting your blog noticed will be very worth it. Once your blog begins to gain momentum, invite guest posts. You could even do some audio interviews or videos.

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