What do you think about blog commenting?
Commenting on blogs IS a useful traffic strategy but not in the way you may be using it.
Personally I didn’t use to comment on blogs. I didn’t see the point. That’s because I was using blog comments for the wrong reason
So Why Do Bloggers Comment on Blogs?
The most common reason is to get back links. Blog commenting has traditionally been a popular way to get lots of inbound links to your blog which is a popular strategy for increasing search engine rankings and generating more traffic.
Today, however that strategy has lost its punch.
Since Google’s Panda and Penguin updates links found in comments, sidebars and footers carry far less search engine link benefit than keyword rich anchor text found embedded in content on authority web sites.
But the rules have changed there too. Scoring a keyword rich anchor text link on quality sites could mean a drop in ranking if you have too many of the same term text links across all the sites linking to you. In the eyes of Google that’s’ unnatural and spammy.
A more natural strategy is for your site to be linked to with a variety of different term anchor text links, such as branded anchor text, using links such as “click here,” or varied keyword text links.
But here’s where blog commenting becomes a useful traffic strategy.
When you make useful, educational comments on other blogs in your niche you’re demonstrating your authority, and when you’re consistent with your comments across several blogs you’re also building relationships, even friendships. People start to notice you.
What happens when you make friends? People start to interact with you. They ‘like’ you on Facebook, retweet your tweets, ask questions and visit your blog.
What happens when you get noticed as an authority? People listen.
It’s these relationships that bring you quality traffic , not the links.
How To Use Blog Commenting As a Useful Traffic Strategy
Used correctly, the blog commenting benefits are numerous. Otherwise it’s nothing more than a spam fest.
Here’s how to use blog commenting to get quality traffic.
Share what you know. Don’t be the ‘fluffy’ commenter that fills the commenting space with words but says nothing. Be helpful. Make comments that add interesting and useful information. As you read the blog post note things that add to the interest of the topic.
Form Relationships. Make friends! You remember how to do that, right? Start by retweeting their blog posts, like it on Facebook and Google+, then perhaps send a comment to the blogger through your favorite social media that compliments their blog or ideas. Send an email asking questions or thanking them for their useful information. The idea is to prompt interaction that will help each of you get to know one another better.
Create opportunity. Comment regularly on blogs you find worthwhile. Many blogs have a check box for advising you of new blog posts they write, so check the box to get new update emails. Then comment as soon as a new post is written.
Tips for making blog comments that get you noticed.
Now that you know how to use comments to your benefit, here’s how to find blogs that will keep blog commenting from becoming a waste of time.
- Evaluate the bloggers, not just the blogs. Since commenting is about establishing relationships and connections with people don’t stop with simply the blog’s niche, look closely at the blogger too. Read their about me page. Evaluate the person and the information they’re offering before making comments. Ask yourself if this is a community you want to be associated with.
- Use the blogger’s or post writer’s name when commenting. Always, always address the person who wrote the post in your comment. People like to see their name in writing. It’s also good etiquette.
- Become a valued Commenter. Commenting is a waste of time and truly is stupid if you’re making comments that don’t actually say something useful. Merely saying ‘nice’ post or repeating what’s already on the post or what someone else says isn’t going to strike a chord with anyone. The point of commenting is to impress someone with your unique ideas, personality, humor or experience. Say something no one else is saying. This is how you’ll get readers to click on your link and see what you are all about.
- Ask Questions. If a question comes to mind reading a blog post, ask it in the comments. Chances are others have the same question. It also shows that you’re an involved and paying attention. Blog owners like that 😉
- Make Daily Blog Comments. Take a few minutes each day to comment on at least 5 blogs. Comment on blogs you already follow but also try to find 1 or 2 new ones to comment on.
- Sign up for blog updates. When commenting check the box for blog post updates if there is one. This way you’ll get automatic email notifications that the blogger has published a new post that you can comment on.
- Interact with other blog commentors. Of course read the post you’re commenting on before commenting but also read the other comments. Reply to other comments or start a dialog. If there’s a comment with a question, try to answer it.
- Reply and Engage with your blog’s commentors. Acknowledge commentors on your blog too. Thank them for the feedback or insight. If someone new comes to your blog and makes a comment visit their blog and make a comment on a blog post you can intelligently contribute to.
- Use a Gravatar. If you want to be taken seriously create a Gravatar for yourself. It’s easy to do and takes only a few minutes. Click here to find out how.
How Blog commenting has Boosted my traffic stats
Since getting serious with blog commenting last March here’s how my traffic stats have increased.
- March to April +15.3% Traffic Increase
- April to May +29.7% traffic increase
- May to June +3.1% traffic increase
- June to July +16.9% traffic increase
So I’m hooked! I actually enjoy commenting now because I have a purpose that’s achievable. I’ve made friends, found great connections, commenting has even sparked some advertising opportunities for me.
I will admit that I’ve given my blog sort of an unfair advantage with the CommentLuv plugin. But I don’t feel guilty because I love how my blog posts get more exposure using the plugin. I also can’t argue with the fact that it attracts only quality blog commentors. And spammers? They’re gone!
How about you! What’s your experience with blog commenting?
Photo courtesy of Renjith Krishnan & Freedigitalphotos.net