In Part II of my BANS review, I downloaded the BANS software, gave some pointers about choosing a domain name and also chose one for my new BANS website. We also went over getting signed up for Ebay's affiliate program and installed my first BANS Store. All pretty simple so far.
Today I'll cover customizing its look and feel of my store.
Once I got the correct files moved over and set up my site per the instructions, I was ready to login to my new Store account.
The users guide gave me instructions and nice screen shots on setting up my store details for things like my site name and where to get my product numbers and category information from eBay so that my product items display correctly. There were product layout options, sorting options and navigation options. Once I had my setup looking like I wanted I could choose my template options. BANS supplies you with template options or if you wish to use your own template there are instructions to do that. For now I simply chose one of their options to keep it simple.
There are also instructions on setting up or loading your own header logo. Again I kept my header pretty simple, I just added my site name and selected a simple guitar icon. This is where the forum helped a lot, there were some nice suggestions on where to get some header graphics and even some design options. I’ll probably go back to this later but for now I’m keeping it simple.
The BANS user guide goes on to show you how to create your home page and add additional content pages which as you know will be important for ranking well in the search engines. If you’re new to the whole SEO thing BANS includes some useful SEO guides to help you out.
I went ahead and added several content pages on my guitar site about how to buy a guitar, how to tune a guitar and several other content rich pages that may interest users. You can choose to add products to these pages or not. I chose not to add products but that is strictly up to you. Just for fun, I added a popular Clickbank course inside my right sidebar on how to play the guitar. Above it and below it I included some Google Adsense Ads. I may change these later on, but for now they are a good start.
Once you get familiar with adding, updating and deleting pages it will become second nature to you when updating your site. All the features are really easy to use.
My store is now live, have a look…
The next steps will be to get it indexed in the search engines and get traffic to it. As time permits I’ll be creating some articles, submitting to directories and weaving my site into the world wide web. I’ve added some content pages and I’ll be adding more as time permits.
I have to admit, I’ve been very impressed with the BANS product. The installation is a piece of cake, the users guide is very complete and easy to follow, the site is flexible and offers some great monetization options and makes it easy to add content. In addition you’ll be getting free updates for life and you can create as many stores as you like.
To be fair though, it’s still too early to tell how well my new site will be doing or how soon I’ll begin making sales. This site is a work in progress so I’ll be keeping a close eye on it. I’m hoping I’ll be indexed soon and I’ll keep you posted as soon as it is.
Click here to learn more about how you can build a niche store!