An Easy Yet Irresistible Way To Attract Blog Traffic

attract more blog traffic

Would you like an easy, irresistible way to attract blog traffic?

Then you’re going to love this guest post by Joseph Rathjen.

Joseph conducted a very interesting interview with Miriam Y. Vega, Psychologist and Ph.D. on the fascinating topic of using your reader’s irresistibility for getting blog traffic.

That’s right. By understanding what is irresistible to your reader you can cleverly and easily attract them to your blog.

Here’s how it works.

Take it away Joseph…

Guest Post By Joseph Rathjen

As bloggers, we sometimes have to think “out of the box” if we want to attract more blog traffic.

Although there are many tips and techniques available for creating great headlines, we sometimes fail to use the most available tool we have at our disposal – an understanding of a reader’s natural, irresistibility to click on a link.

How do we know what that irresistibility is?

Unfortunately, we do not, but by having a specific, psychological understanding of how the brain works, we can target specific behavioral instincts that will trigger a reader’s positive response.

For example, we can do this by incorporating song titles and song lyrics into headlines and posts, or as a psychologist would say – tapping the brain with familiarity.

To learn more about this fascinating topic, I sat down with Psychologist, Miriam Vega, PhD, (who is a United Nations Representative at the Society for the Psychological Study of Social Issues) who explained to me in an interview how this brain process works.

Using Song Titles and Lyrics to Attract More Blog Traffic!

Miriam said,

“Based on classical psychological principles, song titles, song lyrics and references to familiar songs in headlines or the text can elicit arousal, thereby increasing attention to the particular stimuli (the headline) and presumably drawing the reader into an article or website.”

“Miriam, now that we know how the familiarity factor initiates arousal, how does it cause the reader to click on one specific link before another?” I asked.

She explained the process to me further, “Music lyrics are more cognitively accessible since they have so many additional cues to associate with them, like tunes, or perhaps movements like dancing than an unfamiliar string of words would. This means they are more readily available in memory for retrieval when faced with an inclination towards quick judgments, such as which link to click on a webpage.”

Now my interest was peaking.


“You mean we sometimes search our memory to select which link to click on?”

“Yes, sometimes when we are faced with a lot of information, or which links to choose from, familiarity effects and memory become important determiners of where our attention directs. When we see something we know, our experienced “happy trigger finger,” which has been cultivated through years of sifting through links, will quickly examine preferences based on quick cognitive calculations.”

“So, is that the same like when we are driving in our cars and scanning the radio stations looking for a song we like to listen to?”

“Exactly, even though we are scanning through one category, like music selections, as opposed to web links, one song that resides in our memory will cause us to stop scanning and select that song.”

So how can we use this understanding of the brain to create irresistible headlines and posts, and convince our reader to click on our link and read our content to the very end?

The answer is very simple.

1. Start With The Topic. For instance, if you are writing a blog post on “self-improvement” you can pick a song title that fits the topic. For example, The Greatest Love of All, by Whitney Houston. People who love that song will find the mention of it irresistible through familiarity.

2. Incorporate The Song Title Into The Headline.  For example: “How To Find The Greatest Love Of All Inside Yourself.” Notice how the song title becomes part of the headline.

The “How To” lead which is one of the best headline techniques, for articles and posts, begins the attraction to the headline which then leads to the song title itself. The song title invokes a pleasurable experience or memory for the reader, which in turn sets the link apart from any others and making it irresistible to click on, and a one-two punch for knocking out the other choices.

Miriam Vega went on to say,

“The more times you are exposed to something, like a song, the more positively you think of it in relation to other similar stimuli, creating what is called a “memory trace’ that can obviously affect consumer behavior.”

She also said, “Marketing and brand researchers have noted “consumers attitudes are influenced by the favorableness of information available in memory at the time of judgment”, quoting Keller, 1987, “and in judging whether to click on one headline or another. The familiarity of a song title may be enough to tip the balance.”

Using song titles in headlines is not the only trick we can use to attract more followers.

Using song lyrics to lure a reader throughout a blog post can also be helpful. Strategically placing song lyrics at the beginning of a post or between paragraphs can convince the reader to keep on reading.

For a good example, here’s my own blog post where I incorporated the method of using song lyrics.

There are hundreds of thousands of song titles that can be used as headlines, or parts of headlines, to use this method of drawing readers into blog posts and articles. One only needs to search the web to find them.

Are you writing articles or posts about horses? If you are writing about horses then type into Google Search “songs about horses.” You will immediately find dozens of song titles and lyrics about horses that you can use in your headlines and posts.

Sometimes, thinking out of the box is what will separate your headlines and links from all the others, and make your reader’s experience a more pleasurable one, and keep them coming back for more.

Thank you both Joseph and Miriam for these insightful ways to attract blog traffic that are not only irresistible, it’s easy!

Blessings,

Joseph E. Rathjen is a freelance writer, book author, blogger and Opinion Writer at 1World Online. His blog is at http://www.josephrathjen.wordpress.com. (The Political and Social Chaos Blog)

Special thanks to Miriam Y. Vega, Ph.D., who is also the Vice President of the Latino Commission on Aids and a United Nations Representative at the Society for the Psychological Study of Social Issues. You can find Miriam’s blog is at http://www.psychologistmimi.com.

Photo by digitalart and freedigitalphotos.net

Comments

  1. Hi Joseph and Elizabeth,

    The guys at Copyblogger needs to read this, and shared it among their thousands of fans and subscribers.

    You have really shared and explicit helpful content, and I must say I once applied this techniques and saw a growth in blog traffic. I simply wrote a topic about how to increase your twitter followers like katy perry. To make it go viral, I was the first one to announce that she had 50 million twitter followers before the likes of abc, mashable, hiltonperez e.t.c. carried the news.

    And you know what? it worked incredibly well; I will use this song lyrics strategies you have shared.

    Thanks for sharing.
    James recently posted..11 bad backlinks to avoid that decrease your google search rankings

    • Hey James,

      Thanks for sharing that with us. It’s always good to hear a real life success story.

      I love this strategy because it’s simple, anyone can apply it, but it also makes a lot of sense, I mean how better to connect with your audience than to apply something that they’ll find irresistible?

      Thanks for stopping by James. Always a pleasure to hear from you :-)
      Elizabeth McGee recently posted..An Easy Yet Irresistible Way To Attract Blog Traffic

  2. Aha! I think this really works Joseph! I just can feel it. Personally, I think I will click a title that mentions my best song in it.

    I never thought of this ;)

    Thanks for bringing Joe on board Elizabeth.
    Enstine Muki recently posted..Pure Cash Contest ~ $100 & $10 daily with GuestCrew ~ Make money posting in forums

  3. Hi Joseph, and welcome to Liz’s blog :)

    This was indeed an interesting topic and I loved it. You are absolutely right – sometimes thinking outside the box can make you come up with interesting blog titles and topics too. I think we all need to try out this ways, unless of course there are people who don’t like music (if there are any such kinds!)

    I think you can really come up with great titles if you hunt on Google, just as you mentioned, though you’d have to know the song a little perhaps.

    Thanks for sharing. Have a nice week ahead, both of you :)
    Harleena Singh recently posted..How To Improve Your Writing Skills in Four Ways

    • Hi Harleena,

      I was thinking about this just yesterday while trying to think up great song titles that would relate to a post topic. I came up with a title but thought OK what if there are people that don’t like music or listen to music much. But I think that may have been a distraction away from your strategy. Sure there are people that may not recognize a title or it won’t spark familiarity for them but I think for the majority of people it will.

      It’s not a strategy to use every time but on occasion it can be fun :-)

      Thanks for your input Harleena :-)
      Elizabeth McGee recently posted..An Easy Yet Irresistible Way To Attract Blog Traffic

  4. Hey Joseph (and Liz),

    Awesome interview :)

    I must say that I did learn a few things here (and I did get some other ideas…like rhyming titles…it doesn’t have to be related to a song though. It sounds like something to experiment with, and I do love experiments!).

    I haven’t seen many folks using songs as blog post titles (probably because I only read blogs from my own niches – content marketing, personal development and productivity). Although I have seen a few odd balls in PD niche.

    Anyways, thank you for sharing this. Appreciate it!

  5. What an interesting slant! I love this idea. I’ll be trying it too :) Great interview Liz.

    • Thanks Dawn,

      Yes I liked this idea too. It makes sense but it’s also a little more creative. I think I most like it because it makes finding titles a little easier. I’ve been known to spend a long time trying to come up with an appropriate title that will attract a reader so this is something I’m looking forward to trying.

      Thanks for stopping by Dawn and have a wonderful, and restful ;-) weekend.

      Liz
      Elizabeth McGee recently posted..An Easy Yet Irresistible Way To Attract Blog Traffic

  6. Hello Joseph Rathjen,

    There are millions of bloggers worldwide. But only few of them get popularity & earning lot. The reason is that they miss the key factor of a site – traffic. Certainly traffic is the heart of a site. I think every blogger must use unique style to attract readers. You added a stylish style to add song in Title. I appreciate it.

    Anyway I’ll try to follow this. Have a nice day

  7. Hey Joseph,

    Good to see you here at Liz’s place and what an interesting slant on this.

    It’s funny because this past year I’ve been working a lot more on my headlines and learning from those who are really doing this very well. I’ve got PDF’s, reports, blog posts, etc. all piled up that give you the most successful formula’s for great headlines.

    Although I can see why most of them work, for me I wouldn’t click on some of them so I can see possibly incorporating a popular song title into our headlines could definitely be a little different and catch people’s attention more. I think I might have to give that one a try here soon.

    Thanks so much for sharing this and what Miriam had to share as well. Loved this.

    Hope you both are enjoying your weekend.

    ~Adrienne

    • Hi Adrienne,

      I have to laugh because I have lots of those PDF’s books, guides, swipe lists, etc on titles and headlines too. And as great as many of them are, many of the titles I wouldn’t click on because I don’t like them, consequently I don’t use them. But I’ve found out that titles and headlines are like designing clothes or paintings, furniture, etc., it’s not necessarily something ‘you’ would especially like, it just has to appeal to your audience. So I try to keep an open mind. Using song titles is a little different because it has the ability to catch someones attention based on familiarity. I like that and I’m looking forward to trying the idea.

      Thanks for stopping by Adrienne, it’s always a pleasure.

      Hope you had a wonderful and relaxing ;-) weekend.
      Elizabeth McGee recently posted..An Easy Yet Irresistible Way To Attract Blog Traffic

  8. I was just thinking over these options to attract more readers just a day back. I was even planning to add the quotes in the title of my blog post.
    Thanks for this wonderful share.
    Charmie recently posted..How to Setup Virtual Host with Xampp

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