Part of knowing how to write a good article is crafting a good article resource box.
But for your resource box to be effective it needs two things, a compelling call to action and a link that will take your reader where they expect to go.
To help you craft your own powerful resource box every time, use these article resource box examples, tips and templates. They can be used for both articles as well as guest posts or any other form of content you write to generate traffic to your web pages.
Article Resource Box Examples, Tips & Templates
Crafting Your Article Resource box Call-to-Action
Hopefully your article taught your reader something or made an interesting point. If it did then chances are your reader will be compelled to make their way to your resource box where you will encourage them to do something. This could be any number of things, such as encouraging a sign up for your newsletter, perhaps invite them to a webinar, request they download your free report, offer a free consultation, watch your video, etc.
Of course to get your reader to take you up on your call to action always stress a benefit for clicking. For example, will your call to action save them time, save them money or perhaps make their life easier, etc?
Creating Your Article Resource Box Text Link
Once you know what your call to action will be, then create your text link keeping in mind these two key items:
1. Don’t link to your homepage. Your text link in your resource box should be relevant to your article’s content and often times your home page is too general for getting your reader to take a specific action.
For example, your website may be about cat care but if your article is about ‘how to shampoo your cat’ then send them to your web page that talks about shampooing your cat. If you are looking for a more specific call to action such as a newsletter sign up or to review a video, then send them to that specific page.
2. Include keywords the text link of your resource box. The keywords you use in your text link should be the main keyword phrase of the page you are sending your visitors to. For example, if you want your reader to visit your ‘vegan recipes page’ your text link might look something like this ’vegan recipes‘.
This is not only a good link building strategy, it gives your reader a clear indication of where they are being take to.
Here’s an example for how to code your keyword text link:
<a href=”http://www.sitename.com”> Keywords </a>
Article Resource Box Examples
These are article resource box examples that you can use for your articles or guest posts. Replace the [ ] with information specific to your business.
Template: Free sign up for newsletter, publication, webinar etc.
[Your name] makes it easy for you [insert how you help people]. Sign up for [his/her] turbocharged, free [insert publication, video, guide] to find out how to [enter a specific result], [quickly, easily, inexpensively, etc].
Template: Free report
Need a little extra help? For a complete guide that shows you exactly how to [insert specific and main benefit, related to the article], grab a copy of [name]’s powerful [name of report using link text]. It’s yours free and will save you plenty of [ time, money, headaches - be specific]
Template:: Step-by-step Instructions
Need a step-by-step how to instructions? [insert name], your go to source for [topic / product type], breaks it down for you by making it easier than ever to [insert project / task]. Go to [insert keyword text link] for your free yet comprehensive and easy-to-follow tutorial.
Template: Software or Tool
[Insert your name] can help make the job go [X] times faster with her just released [insert software/tool name]. It allows you to [what it does plus a benefit], saving you tons of [benefit of the benefit]. [Download yours free / get a free trial] at [insert link text].
Template: Free webinar / teleseminar series sign up
[Your name] is your host of the [frequency - daily, monthly, etc] [name of your / teleseminar series] that shows you how to [insert benefit / desired result]. Sign up to instantly download your first lesson for free.
Template: Free consultation
To get your free, no-obligation [web site review, consultation, etc] contact [insert name] by completing the [3-step / quick-response / or something that shows it’s simple to do] form at [insert location of form]. Set aside just [amount of time for consultation] and you’ll see just how you can [benefit of your consultation/service].
Template: Instructional Video
Need a little visual? [your name or product name] shows you exactly how to [what you‘re teaching] [benefit - in 3 easy steps, etc.]. Go to [insert text link of location] to watch this amazing step-by-step video to get started [insert project, task] immediately.
Use these article resource box examples as often as you like. Mix them up and spice them up, be as creative as you like.
Enjoy!
Twitter: PAHouselink
on November 22, 2012 at 12:09 pm said:
Thanks Liz – found you at #1 for the keyword and gave me exactly what I needed!
Horsham PA Homes recently posted..Keller Williams Horsham gets JD Power Award
nice post. the tips you offered is really useful.
You are very welcome. I’m glad they helped you
Really interesting information here. The Article Resource Box Examples are going to be so helpful.
Thank you for your sharing!
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Hi Liz,
I read this whole article and it was really helpful for me. Great information and it’s easy to understand. Thanks for your help.
the best way to drive traffic to your site is by using articles, and if you want massive amounts of traffic you should write quality articles and one tip to be able to write quality article is to know about the topic.
Twitter: tommydipietro
on January 27, 2011 at 9:18 am said:
Liz,
Nice job putting this together.
I am looking to upgrade my resource boxes to go with the relaunch of my blog. It’s
taking longer than expected but already getting great feedback. So this should
really help with the new look.
Thanks for sharing
Tommy D.
Twitter: stephensheather
on January 24, 2011 at 3:15 pm said:
Hi Liz,
I love the examples you shared here. They are awesome and very helpful. For some reason I can easily speak from the heart, but I struggle to write about myself in the 3rd person, like an article box needs. I so appreciate the help!
Heather
Wow Liz,
I’m going to have to bookmark this post and refer back to it as I start to do article marketing.
Wonderful information that I haven’t seen laid out like this before.
Thank you!
Susanna
Hey Susanna, so glad you found it useful. Liz
I agree with you,Those are really nice tips.It is the place from where you can get your back links from so your backlink should be anchored so as to give a clear idea about the page you reader is going to.Its important.
Twitter: GrowOnlineBiz
on January 23, 2011 at 4:14 pm said:
Hey Liz,
I love this post and I’ll be reffering to it for my articles
It’s important to end your articles with a very compelling call to action.
Thanks for sharing these awesome tips, Liz.
All the ebst,
Mavis
Finally, an issue that I am passionate about. I have looked for information of this caliber for the last several hours. Your site is greatly appreciated.
Twitter: tnsblog
on January 23, 2011 at 9:30 am said:
Great Post. Resource box plays a very important part in article marketing.
Awesome tips on the article resource box liz.
Thanks for sharing this great Post. Great work.
Twitter: prfuller
on January 21, 2011 at 2:08 pm said:
Excellent tips on the resource box Liz.
I mean what is the point in writing an article without a call to action
Peter
Twitter: john_nicolelong
on January 21, 2011 at 1:02 pm said:
Good info. Thanks for sharing the html code as well. Really allows for quick action for those who need to implement it. Thanks
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Twitter: luckyoliver70
on January 21, 2011 at 11:56 am said:
Hi Liz,
thanks for putting this together. As I planning to submit articles in the near future, I will come back to your post again. I like the mindset that we shouldn’t have our hands in people’s pockets. People love to buy, but they hate being sold to.
Take care
Oliver
Hi John, a call to action seems like such an obvious thing but if you’ve ever had a look around ezinearticles.com, there are tons of articles with no call to action, funny
Thanks so much for your feedback John
Ms. Liz – The call to action has always been one of the most important aspects of article marketing. There is nothing worse than writing a compelling article but it doesn’t produce any visitors to your site. Thanks for the article resource box examples, I see some that I like.
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