Part of knowing how to write a good article is crafting a good article resource box.
But for your resource box to be effective it needs two things, a compelling call to action and a link that will take your reader where they expect to go.
To help you craft your own powerful resource box every time, use these article resource box examples, tips and templates. They can be used for both articles as well as guest posts or any other form of content you write to generate traffic to your web pages.
Article Resource Box Examples, Tips & Templates
Crafting Your Article Resource box Call-to-Action
Hopefully your article taught your reader something or made an interesting point. If it did then chances are your reader will be compelled to make their way to your resource box where you will encourage them to do something. This could be any number of things, such as encouraging a sign up for your newsletter, perhaps invite them to a webinar, request they download your free report, offer a free consultation, watch your video, etc.
Of course to get your reader to take you up on your call to action always stress a benefit for clicking. For example, will your call to action save them time, save them money or perhaps make their life easier, etc?
Creating Your Article Resource Box Text Link
Once you know what your call to action will be, then create your text link keeping in mind these two key items:
1. Don’t link to your homepage. Your text link in your resource box should be relevant to your article’s content and often times your home page is too general for getting your reader to take a specific action.
For example, your website may be about cat care but if your article is about ‘how to shampoo your cat’ then send them to your web page that talks about shampooing your cat. If you are looking for a more specific call to action such as a newsletter sign up or to review a video, then send them to that specific page.
2. Include keywords the text link of your resource box. The keywords you use in your text link should be the main keyword phrase of the page you are sending your visitors to. For example, if you want your reader to visit your ‘vegan recipes page’ your text link might look something like this ‘vegan recipes‘.
This is not only a good link building strategy, it gives your reader a clear indication of where they are being take to.
Here’s an example for how to code your keyword text link:
<a href=”http://www.sitename.com”> Keywords </a>
Article Resource Box Examples
These are article resource box examples that you can use for your articles or guest posts. Replace the [ ] with information specific to your business.
Template: Free sign up for newsletter, publication, webinar etc.
[Your name] makes it easy for you [insert how you help people]. Sign up for [his/her] turbocharged, free [insert publication, video, guide] to find out how to [enter a specific result], [quickly, easily, inexpensively, etc].
Template: Free report
Need a little extra help? For a complete guide that shows you exactly how to [insert specific and main benefit, related to the article], grab a copy of [name]’s powerful [name of report using link text]. It’s yours free and will save you plenty of [ time, money, headaches – be specific]
Template:: Step-by-step Instructions
Need a step-by-step how to instructions? [insert name], your go to source for [topic / product type], breaks it down for you by making it easier than ever to [insert project / task]. Go to [insert keyword text link] for your free yet comprehensive and easy-to-follow tutorial.
Template: Software or Tool
[Insert your name] can help make the job go [X] times faster with her just released [insert software/tool name]. It allows you to [what it does plus a benefit], saving you tons of [benefit of the benefit]. [Download yours free / get a free trial] at [insert link text].
Template: Free webinar / teleseminar series sign up
[Your name] is your host of the [frequency – daily, monthly, etc] [name of your / teleseminar series] that shows you how to [insert benefit / desired result]. Sign up to instantly download your first lesson for free.
Template: Free consultation
To get your free, no-obligation [web site review, consultation, etc] contact [insert name] by completing the [3-step / quick-response / or something that shows it’s simple to do] form at [insert location of form]. Set aside just [amount of time for consultation] and you’ll see just how you can [benefit of your consultation/service].
Template: Instructional Video
Need a little visual? [your name or product name] shows you exactly how to [what you‘re teaching] [benefit – in 3 easy steps, etc.]. Go to [insert text link of location] to watch this amazing step-by-step video to get started [insert project, task] immediately.
Use these article resource box examples as often as you like. Mix them up and spice them up, be as creative as you like.