Do you want to increase your affiliate marketing sales?
Here’s what I’ve built my success on…
Put less emphasis on affiliate products that pay the highest commissions and more emphasis finding and using affiliate products that your readers will benefit from.
Of course finding quality affiliate product or services is where it starts and one of the things that clues me in on the potential of my success with a product is the interest and interaction I receive from a product’s affiliate manager.
Your affiliate manager is a great resource for helping you promote successfully and increase sales.
First of all they know the product intimately, secondly they know how their most successful affiliates became successful and they are willing to share that information with you.
Where To Start With Increasing Your Affiliate Marketing Sales
Before you can promote anything you need confidence in the product. So you have to use the product, genuinely like it and believe that the price point is a fair one. That to me is just as important as the product itself.
Once you have a product that you can promote with confidence, get to know the affiliate manager.
Start by sending an email and introducing yourself. Ask questions about the product, how many affiliates and customers they have and ask them what suggestions they might have for helping your promotion efforts.
Sitebuildit for example, which is one of my favorite products and affiliate programs, created a special promotional banner just for me when I began promoting. It was a personal touch that I wouldn’t otherwise have if I didn’t step up and ask for it.
They also looked at my site and gave me pointers on what would work best for my promotions. That tells you how much they value their affiliates, it also tells you a lot about the quality of their products.
Developing a working relationship with your affiliate manager open a lot of doors. Just by contacting them they will see that you are motivated and driven to succeed, that also motivates them.
Boost Your Affiliate Marketing Sales with Your Own Voice
Many good affiliate programs will provide their affiliates with canned product reviews and articles that are pre-written. These are nice features of the program but honestly, I suggest you write product reviews and articles yourself.
I’ve never been a fan of canned content; I think it gives you a phony persona and does nothing to build trust with your readers. If you promote a canned review that your readers can find somewhere else, how much faith are they going to put in your recommendation? Probably not very much.
A review that you personally write will set you apart from the ‘lazy’ affiliates who put less effort and interest in their promotions.
You might also try sending your review to the affiliate manager asking them to take a look at it and provide comments and suggestions. This is an excellent way to help you make sure you touch on the most important points of the product but you’ll get feedback that will be from the professionals.
In Summary…
Increasing your affiliate marketing sales isn’t about looking for high commission affiliate products and services as much as its about finding quality products and affiliate programs that bring value to the customer and support to their affiliates.
Offer your visitors good information that they can trust to help them make the buying decision and your sales will increase. They’ll come to trust you and that’s what sales are built on.
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{ 4 comments… read them below or add one }
Good advice on affiliate marketing. I too use SBI! and sell it on one of my online businesses. You do have to take the time to comb through all the drek, but there is usually a diamond in the rough if you look long enough. One of our affiliates makes 30% of our sales so it is legit if you know what you are doing.
This post is right-on. I would be interested to see the statistics of how many people actually have used the products they are trying to sell–I bet it’s pretty low.
As you said, that makes their reviews often seem very phony because they’ve never even used it! Did you triple your success?
I love your blog, just bookmarked it!
Regards, Evelina
Yes I have, and for some products I’ve done even better than that. There’s an enthusiasm or quality you acquire when you’ve used something. That’s not to say the people don’t promote things they don’t use, they do and I think that’s ok to an extent, but if you’re going to do that, I think it takes more research on the promoter’s part, you must have absolute confidence in creator and understand enough about the product or service and its quality that you can confidently promote it.