8 Ways An Opt-in Email Marketing List will Boost Business

Opt-in email marketing is a great way to boost business without depending on the search engines.

If your sales have dipped because you’re having trouble ranking well in the search engines, don’t lose hope.   Here are 8 ways an opt-in email marketing list can boost business by helping you attract more targeted traffic, build customer confidence, loyalty, increase sales and so much more.

1. You’ll Be Connecting with a Targeted Market

People won’t sign up for something if they’re not interested.  Anyone that opts in to your email list is an interested visitor and and interested visitors are targeted visitors.

This is the most valuable visitor you can have because they are interested in what you have to offer, meaning they are more likely to buy.  In fact a targeted opt-in email list of 50 subscribers is much more valuable than the same number of  non targeted visitors.

2. Your list will bring people back to your site over and over again

When a visitor comes to your website they are not likely to return if you don’t capture their email.  That’s a lost potential customer.

If you can create your own opt-in email list by capturing their email address and communicate with them on a consistent basis you have the opportunity to bring them back to your website each and every time.   That’s more return traffic for you and more opportunity to make a sale.

3. Email is Cheaper

It’s a lot less expensive to create your own opt-in list list than it is to buy or rent one and it’s a lot safer.  Additionally Email is a relatively inexpensive. You can send messages to a large number of recipients at the same time  which is far cheaper than postal rates or even advertising.

4. You’ll attract more joint venture partners

When looking for a joint venture partner, one of the things they will ask you is how big is your opt-in list.

With email marketing it’s not necessarily how big your list is, it’s how you use your list, but in the eyes of someone that’s looking to partner with you, bigger can sometimes be better.  Although a smart joint venture partner will realize a small targeted list can be better than a huge non-targeted list.

5. You’ll be building Strong  Customer Confidence

Your opt-in list gives you the opportunity to connect with your readers and build rapport. This creates buyer trust and confidence which is what encourages people to buy from you.

6. You’ll have a list of those who already purchased from you

Anyone who has purchased from you already is much more likely to purchase from you again.  Keeping a consistent flow of useful and helpful communications to your list keeps them advised of new product announcements, news and opportunities.

7.You Stand to Make More Sales

You may have heard that it takes about 5-7 communications with a prospect before they buy.

That means if you can create a targeted email list that you  follow up with on a regular basis, you will experience higher conversion rates and a higher percentage of referrals.

That’s a big advantage over marketers that don’t have a list they can communicate with on a regular basis.

Also by Personalizing the emails you send to your list you have the opportunity to drive up sales conversion rates even more, in fact you can increase your conversion rates to more than 25% if you can get more of your emails opened.

8. Keeps you out of trouble with the canned spam law

Buying lists and sending unsolicited emails can shut down your online business.   By creating your own opt-in email list you increase your chances of staying out of the SPAM box and out of trouble with the spam police.

As long as you use a reputable anti-spam email autoresonder, and you follow the guidelines set up by your autoresponder, you shouldn’t have trouble.

Start increasing your sales and building quality, targeted traffic today by creating an opt-in email marketing list that will help you connect and build trust with your most valued site visitors.

Comments

  1. Mavis Nong says:

    Hi Liz,

    Great tips. Email marketing is very powerful if executed properly. The key is to to lead with value without annoying your subscribers with endless offers.

    Thanks for sharing this.

    All the best,
    Mavis

  2. Peter Fuller MBA says:

    Those all all excellent reasons to maintain your own opt-in list Liz.

    For me 2011 is the year to build a list for the sole purpose of building relationships.

    Peter

  3. Some awesome points liz. Email marketing is one of the powerful way to boost business.
    I’ve a great success with it. Email list has so many awesome benefits, you can make money, promote your products, build trust and can drive quality traffic to your blog.

    Thanks for sharing this great article Ms. liz. Have a great day.

    ~Dev

  4. Absolutely Dave, start sending your readers information they don’t need or care about and email marketing won’t be of any value to your business.

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