Guest Post by Daniella Baker
Adding a copywriting component to your business is a fun and potentially lucrative stream of additional income.
Passive means that the content you produce will continue to earn you an income without further effort, aside from traditional and social media marketing.
In effect, passive income puts your earnings potential on autopilot so you can sit back, reap reward, and move on to other projects. However, long-term success will require discipline and a heavy time commitment.
Here are five tips for building passive income as a freelance copywriter.
Tip #1: Become a publisher
A great source of generating passive income is to write an eBook and then market it on your Web site, social media profiles, and blog. You will need to add a shopping cart and PayPal link to your Web site since you want to make the purchase as easy as possible for prospects.
It may take some time to create the eBook but it will generate passive income as soon as it is published if you market it effectively. Another idea is to use the eBook as a promotional give-away in exchange for signing up to your email list or, purchasing a product or service.
Tip #2: Become an Information Marketer
Information marketing is the process by which you prepare an article that provides content on a specific topic. Many of these articles are of a “how-to” or advice nature and focus on your niche business. These articles work very well in positioning you as the thought-leader in your field. You then post these articles to various directories, many of which permit you to include a brief bio and link to your Web site and/or blog at the bottom. You can even include a promotional blurb at the bottom of your article, such as “XYZ Coaching” is the leader in executive coaching. Contact us today to find out how we may help your organization maximize the productivity of top management.
Tip #3: Become an Affiliate Marketer
Affiliate marketing involves linking your Web site to others that sell complementary services. For example, if you are a freelance writer you can write an article on “How to Choose a Web designer” and provide the link to a Web design affiliate’s site. Each time one of your clients purchases the service of this designer, you earn money in the form of a percentage of sales.
Tip #4: Prepare SEO Content
Web sites are ranked by Google, Bing, and other major search engines by keyword relevance so that writers who are able to prepare substantive keyword-filled articles can attract much attention to their products and services. We stress that these articles must provide useful information since all search engine spiders will remove any content that just packs in keywords without regard to its quality. SEO writing is a fairly easy writing process so permits you to earn extra income without a large commitment of time.
Tip #5: Work as a Resume Writer
With the current state of the economy, anyone who can provide useful information on resume writing and job search will be much in demand. This is a great source of passive income for career and life coaches who are able to write articles on resume writing techniques, submit them to directories and provide a link to their Web site and blog at the bottom.
Daniela Baker is a social media advocate with CreditDonkey, a credit card deals website. She helps freelancers and entrepreneurs compare small business credit cards on her blog.