Chances are you’re making at least one of these blogging mistakes.
Will these make or break your blogging success?
Probably not, but if your goal is to start getting more traffic, these are the blogging mistakes to avoid that can impact the amount and quality of your traffic.
With the exception #5 these are definitely the things that have made the biggest impact on my blog. #5 is a little experiment
Blogging Mistakes To Avoid That Will Improve Your Traffic
Mistake #1 Headlines That Don’t Compel
Your headline has to compel your reader to say to themselves, “Wow, I need to read that!”
So how do YOU get that kind of reaction from your reader?
First off a good headline covers a topic your audience wants to read. Secondly, headlines need to be specific and thirdly add a benefit.
Here’s a simple example:
People that want to lose weight love weight loss tips. So here’s a basic headline:
“Awesome weight loss tips”
Good, but not very specific. For instance, weigh loss tips for who?
“Awesome weight loss tips for new moms”
Better, but where’s the benefit?
” New moms lose 5 pounds in 7 days with awesome quick weight loss tips”
That’s it, we have a winner!
It’s what dieters most want to know aimed at a specific audience with a benefit of quick (lose 5 pounds in 7 days).
Mistake #2 You Don’t Have a Mailing List
Most one time visitors are gone, never return to your blog. Don’t let them get away. Use email to help them get to know you, learn from you and build relationships.
Email is a BIG connection builder.
When you offer readers an option to get on your mailing list you’re giving them the opportunity to not only learn from you, but learn about you. But you’re also giving yourself the opportunity to connect.
With email you can shower your subscribers with free gifts, guides, ideas and tips. This builds subscriber trust. Readers look up to those they can learn from not to mention you’ve just established a new relationship that’s meaningful to your business.
That’s a huge!
Email also brings your readers back to your blog. For example using an email autoresponder like Aweber, which I use, I can automatically send out an email to my list advising them of my latest blog post.
You can even create a series of emails that get delivered automatically to welcome people or that points them to a few of your most popular blog posts. That’s also what I do.
It’s a way to get your best information in front of your subscribers.
Mistake #3 No Sitemap
Sitemaps are key to allowing the search engines to index all your blog posts, so your blog needs one.
There are lots of sitemap builders, for instance the Google XML sitemap plugin is probably the most popular. But if you want to cut down on the number plugins you install I use the WordPress SEO plugin by Yoast. It’s a free plugin with lots of great options including a sitemap so every time I create a new post the sitemap gets updated.
Now I have one less plugin to install and my blog will always have an up-to-date site map. Super easy, peasy!
Mistake #4 Too much concern for SEO Rankings and not enough on personal interaction
Don’t get me wrong, I believe in practicing good SEO strategies but I don’t put all my eggs in the SEO basket any more.
With all the search engine changes, and no doubt the changes still to come, lots of bloggers and site owners have lost rankings for one reason or another.
But the truth is that high search engine rankings aren’t the end all be all they use to be. In fact there’s a better, easier way to find good traffic.
Social interaction… its’s how to drive traffic without depending Google.
I’ve actually gained back much of the traffic I lost simply by connecting more with my visitors and followers ~ and it’s more fun!
I may not get the kind of traffic a #1 search engine position will yield but that’s not a bad thing either. My traffic actually knows me now, they trust me and they come back. The search engines can’t take that away from me no matter what they do.
Mistake #5 No Image Caption
No image caption doesn’t really qualify as a mistake but it can do a lot for helping you hang on to your traffic.
Did you notice that I used a caption under my image this time?
This isn’t something I’ve done in the past but I like the strategy. I was enlightened on the tip while reading a Kissmetrics article on the use of graphics it pointed out that the caption beneath the graphic gets read more than the body copy itself. It pointed out clearly that… and if it’s something that works, not using it could be a mistake.
Captions under images are read on average 300% more than the body copy itself.
I don’t know about you, but for me that’s pretty compelling and if I can do something as simple as this to encourage a reader to read on, I think it would be a mistake not to do it ~right?
But of course the caption has to compel. So here are a few things to think about when writing a good caption.
- Make a bold statement. That’s what I did in this post. ”Never do these again. Ever!”
- Ask a pressing question you know your reader has in mind.
- Tell the reader something extra besides the obvious
- State a compelling benefit. What’s your reader’s biggest motivator?
Try it! See how it works and we’ll compare notes.
Try these things and let me know if they make a difference for you.
Meanwhile share with us the blogging mistakes you’ve made and what things you recommend we avoid.
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