The Michael Masterson's Six Figure copywriting course is an impressive accelerated self-study course that has impressive credentials and writing masters behind it.
Michael Masterson is the creator of The AWAI Accelerated Six-figure Copywritng course and along with his best copywriting associates, who are also six-figure copywriters, they've put together professional secrets, strategies and their personal tips for becoming the copywriting greats that they are.
Unable to resist the first class rating I went ahead and ordered the course for my own review. Here's what I found out…
First of all, here's what the course comes with:
-The 41 chapter Training manual manual and a great section on 'Starting your own direct Response Business'. It's loaded with comprehensive assignments and great examples.
- The “Hall of Fame" Book that has some of the most successful sales letters ever published and excellent commentary on why those sales letter work.
- A package to help you write your first sales letter, including an opportunity to win $10,000 from AWAI by writing a sales letter for them
- A subscription to The Golden Thread, a weekly e-letter featuring writing tips, advice, success stories, and, yes, JOB OPPORTUNITIES.
- Free access to the DirectResponseJobs.com, a site where dozens of jobs from some of the top marketing companies in the industry are looking for skilled and eager copywriters to write for them.
Once the course arrived in the mail, I was anxious to get started. As I read the introductory materials I felt the motivation. There was a lot of course material her and it was a little overwhelming but the encouragement I received gave me what I needed to jump in and then stick with it.
And stick with it I did. I completed the course in about 6 weeks spending about 6 hours a week on the reading and exercises. By the way, this is a learn-by-doing-and practicing course, and Michael Masterson insists on it – no fair taking shortcuts. He wants you to be committed from the get go and you somehow feel you don't want to disappoint him 
These exercises will drive home every single one of the strategies that are so valuable to a successful copywriter. You'll learn them, practice them and understand how to use them effectively.
The course also includes examples that will help you visualize how to use the strategies taught and these strategies can be applied to just about any sales situation you might have.
The blue 'Hall of Fame' book shown in the picture above is filled with actual direct mail letters and direct response ads that provide you with endless ideas on how to write persuasively. The letters actually helped me train my brain to recognize those golden nuggets of writing that readers respond to.
You'll come out of the course effortlessly recognizing problems and how to provide the solutions people are looking for. You'll learn how to write so that it grabs your reader's attention and captures their hearts and minds. But, best of all, you'll be able to make your reader take action - now, today!
I can't say enough great things about this course. I've got stacks of copywriting courses I've purchased over the years and they were all mere subsets of what AWAI includes. It will teach anyone, writer or not, to write copy that persuades and entices readers to take action.
If you want a career in copywriting or just become a better copywriter, all you need is the desire, if you have that, AWAI will take you the rest of the way. Here's where you can check out the AWAI offer page.
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