May 2008

Start Your Business with Success in Mind

by Ms. Liz on May 31, 2008

One of the things most people don't understand when starting an online business is that they don't truly know how to effectively start a business.  They consistently fall prey to unscrupulous marketers, they often lack focus and many lose large sums of money simply because they don't know how to market online. An internet business, [...]

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Build A Niche Store Update!

by Ms. Liz on May 30, 2008

I've just installed the latest and greatest version 3 of BANS (Build a Niche Store).  If you're not familiar with BANS, I did a Bans Review earlier in the year.  Since then the BANS folks have made substantial updates to the product.

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Duplicate Content Penalty – Myth or Fact?

by Ms. Liz on May 28, 2008

Is there really a duplicate content penalty?  I say it's more myth than fact and my site proves it. It caught my attention when I happened to be making some updates to my Homenotion.com website the other day. While adjusting a few things I noticed I had a number of pages with duplicate content.  Yikes!  According to [...]

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Favorite Inspirational Quote

by Ms. Liz on May 27, 2008

Sometimes there are days when things just don't seem to come together.  Here's a bit of inspiration that may help.  "Having once decided to achieve a certain task, achieve it at all costs of tedium and distaste.  The gain in self-confidence of having accomplished a tiresome labor is immense."   Thomas A. Bennett

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Ezine Advertising Tips

by Ms. Liz on May 25, 2008

It took me a long time to actually begin using ezine advertising for my business but once I begain cranking out ezine ads I soon came to realize that ezines are actually one of the most effective and affordable forms of website advertising for promoting your products and services and encouraging traffic to your web site.   [...]

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Your Website Structure Counts

by Ms. Liz on May 21, 2008

One of the things that's important to the success of your website, but often overlooked, is your website's structure. Today the search engines place fairly hefty weight on how your site is laid out, what components are included and your content. Let's start with one of the basic components that easily get out of whack for most [...]

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Tips for Writing Your ‘About Me’ Page

by Ms. Liz on May 19, 2008

Once your site or blog has been created, this is a good time to think about writing  your about me page. A well written about me page will give  your readers a clear idea of who you are and why you created your blog or website.   This reinforces credibility and authority which is what [...]

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Your unique selling proposition is what sets you and your products apart from the rest of the world.  It's what gives you the 'edge'.  It tells your viewers why you are better than the competition.  It's your competitive advantage. For example, consider FedEx, "When it absolutely, positively has to be there overnight".  Is this a competitive edge?  Absolutely…                     

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