9 Steps to Increase Website Traffic

If you have a website and can't generate more than about 100 visitors a day, follow these 9 steps to increase website traffic and you'll begin to see, in just a few weeks, an increase in your site visitors.

Step 1. Target the right keywords

Each time you create a web page, optimize that page for the keywords that not only accurately describe that specific page but are also keyword phrases that people enter into the search engines. Finding the right keywords is what will set the stage for the rest of your webpage optimization.

There are many keyword tools you can use, I happen to like Wordtracker but it's whatever you feel comfortable using. Stay away from single keywords, focus on the long tail keywords, these are the keywords that will be more closely targeted to what your visitors are looking for. 

Step 2. Name your pages appropriately

Name your pages using your best keyword phrase. If you have a page that uses the keyword phrase 'vegetarian weight loss' for example, then use that phrase in the title of your page and separate the words with hyphens. For instance your page name might look like this:

www.yoursite.com/vegetarian-weight-loss.html/

It just so happens that 'vegetarian weight loss' is a also a keyword phrase that people use to search for vegetarian weight loss diets, so this would be a wise move. 

Don't be afraid to use long tail keywords. You don't want it extremely long but it should contain your best and most targeted keyword phrase.

Step 3. Use a Descriptive title tag for every page

Once again, use your best keyword phrase in the title tag. Using our example above, your title tag would be 'vegetarian weight loss'.  

Step 4. Use a description tag that describes your page

Your description tag should also contain your best keyword phrase but it should be more descriptive as to what the page is about.  For example, your description tag might say something like 'A vegetarian weight loss diet that guarantees fast weight loss. 

Step 5.  Include relevant, Informative and Unique Content on your page

Keep your page's content focused, straying off topic confuses readers as well as the search engines.  If you want to reference a sub-topic, use text links to take the reader to other pages that discuss those topics.Present your content it in a way that holds your reader's attention. 

I like to keep the who, what, where, when, how and why questions in mind when I write. It helps when trying to provide content that will inform and benefit.Unique and original content is what readers are interested in. Keep your content unique and interesting with personal tips, ideas and experiences.  Complement your writing with a little humor and character. 

And write conversationally making it unique to your personality.  This will compel you readers to continue reading instead of hitting the back button.  

Step 6. Use Headlines that are descriptive throughout your content

Your headlines will go in the body of your text.  For example, our vegetarian weight loss page will have that phrase as the main headline, then for each section of the page we may have sub headlines that are:

<h1>Vegetarian weight loss tips</h1> with the number in the tags corresponding with the size of the font).

<h2> The benefits of vegetarian weight loss </h2>
    
Step 7.  Use ALT tags for your graphics

Use your page’s keyword phrase in your graphics alt tag as well.  Search engines can't read graphics so using an alt tag with your graphics gives them one more piece of information about your page and every little bit helps.

Don't use too many graphics and don't stuff them with keywords, the search engines won't like it, however, put your main keyword in the alt text of one graphic if you have one.

Here's an example of an alt img tag:

<IMG xsrc="yourgraphic.jpg" ALT="your-main-keyword-phrase" />

Step 8.  Keep your website easy to navigate

A website that is confusing or hard to navigate will frustrate a visitor and they will leave. So before you even begin building your site map out your topics and categories carefully. Once again a good keyword research tool can help. 

For example, if I type in vegetarian weight loss into the Wordtracker keyword tool, it tells me that people interested in vegetarian weight loss also want to know about:

• vegetarian weight loss meal plans
• muscle building on vegetarian diets
• high protein vegetarian diets
• low carb vegetarian diets
• healthy vegetarian diets
• benefits of a vegetarian diets
  …etc.

Those would be the things you would want to include in your website navigation. 

Be sure to include navigation from every page of your website. 

Step 9. Get High Quality Backlinks

It's no secret that without quality backlinks your site will be virtually unknown to the rest of the web community. That means no website traffic and no sales.  Getting high value backlinks will increase your visibility and impress the search engines. 

Writing articles and commenting on blogs and forums are excellent ways to generate quality backlinks. However Keep your inbound links coming from a variety of authority sources, directories and websites. 

So there you have it, my 9 steps to increase website traffic. Make it a habit to follow these steps for every page of your website and I'm confident that within just a few weeks time, you'll see more traffic.

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