8 Examples For How To Write A Magnetic Blog Post Introduction

blog post introductionI’m always amused when I have a harder time writing my blog post introduction than I do writing the blog post itself.

Do you ever have that problem?

Your post introduction is key to keeping your readers reading, so it’s important to use a magnetic lead in,  but I struggle with what to write.

If you struggle with introductions too, here are 8 blog post introduction ideas with examples that will equip you with irresistible post introductions every time you write a post.

1. Ask a Question.

Start by asking a question that you know your reader would love a good answer to.  Of course the point of the question is to make sure it gets answered within your post.

Example 1:  Why is your Alexa rank so much lower than mine, yet your traffic is not nearly as high?”

Blog Post: High Traffic Site, Poor Alexa Rank. What Gives?  | Traffic Generation Cafe

Example 2:  Why Doesn’t Your Firm Get More Client Referrals? Would you prefer to build a business that no-one knows anything about, so that every new customer is hard won from cold calls? Or would you want a business that people know about, trust and happily approach to do business with?

Blog Post:  Why Doesn’t Your Firm Get More Client Referrals | Big Thinking Online

2. Make a Bold or  Attention getting  Statement

Make a statement that will get attention.

Example 1: It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of.

Blog Post: How To Craft a Blog Post | Problogger

Example 2: “Did you know that Americans spend an average of 73 hours each year working on their lawns?”

Blog Post:  How To Plant Grass Seed | Musings From A SAHM

3. Lead In With a Story

Start with a story. This could be a personal success story, a personal discovery, a failure, a mishap or any story that might help engage your reader and help them grasp the point of your post.

Example:  I have a crazy confession. I lost my Macbook Pro over the weekend. Yes, me. The OCD woman that checks (at least) three times that she has her keys every time she leaves the house.

Blog Post: Attending Live Events / Clcknewz

4. Connect with A Commonality

People connect when they see a commonality.  For example, what have you struggled with or what mistakes have you made ? Chances are your readers have encountered the same things.

Example: You might be a frustrated blogger. I feel for you. I wrote for an audience of crickets, for many, many years. I wondered why nobody read my blog and why I received no comments and like many of you, I found myself asking the question, “How Can I Be Successful?” I feel your pain. Do not give up!

Blog Post: 12 Steps You Must Take to Quickly Become a Successful Blogger /Basicblogtips

5. Why Are You Writing the post?

Lead in with what prompted you to write the post.  What happen in your life or your business that led you to create the post.

Example:  I got really excited when I received an email from YouTube informing me that my videos are eligible for monetization.

Blog Post:  Top Ten Google Chrome Extensions for Watching YouTube | Basic Blog Tips

6. Get Personal

Write to your reader as though they were your best friend.  Lead in with a personal experience that you want to share.

Example:  It’s easy to fall into the trap of comparing ourselves to others. Why do we do it? I’ve been asking myself that question because, once again, I’ve fallen into the comparison trap.

Blog Post: Chosen, Not Compared | Musings From A SAHM

7. Lead in With a Quote

People like to read a good quote, particularly if it’s inspiring.

Example: Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” (Nido Qubein). Your ability to think, plan, decide and take action determines the entire course of your life.

Blog Post: Reach Your Goals with Strategic Planning | Brian Tracy Blog

8.  Lead in With a Statistic

Posting a statistical fact gets attention and your reader will want to know more.

Example: Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL…

Blog Post:  Nielsen: 6 Out of 10 Consumers Use Direct Type-in | Affiliate Marketing Blog by Geno Prussakov

Of course whichever  introduction example you use, be sure it relates to the main idea of your post.

Do you have a favorite blog post introduction?


Photo courtesy of master isolated images freedigitalphotos.net

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  1. The answer to your question is yes, i find the introduction the hardest part to write. I have to say i find your advice very useful for both new and experienced bloggers/writers.

    • Ms. Liz says:

      Hi George,

      Since I’ve struggled so much with blog post introductions I’ve had to really brainstorm creative ways to make them easier. I’m glad you found them useful and I hope you use them to make your blogging easier. Let me know how it goes :-)

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