But don’t be discouraged.
Writing content that is search engine optimized is not only different today, it’s easier!
Because SEO shouldn’t be your main objective.
I don’t mean forget SEO totally. There are a few basics we don’t want to eliminate. Just forget all the SEO strategies, tricks and trying to keep up with algorithm changes.
Sure, we all want high search engine rankings, and it’s not that we can’t achieve that because we can.
Today however it’s going to take creating more reader focused content and less use of the SEO strategies that were so driven home by so many experts in the past.
Today the search engines are designed to recognize copy that people want to read; not look for SEO strategy implementation.
Too heavy an emphasis on SEO strategies and less focus on your readers can send you down the rankings river without a paddle if you’re not careful.
It’s a balancing act, but you can do it!
Here are my SEO content writing tips that I use to help the search engines effectively recognize what my content is about and at the same time inspire, challenge, educate, and connect with my readers which is what true SEO is about.