One of the things that often escapes bloggers is adding a call to action to their blog posts. To get the most out of each blog post you write is should have a purposeful and effective call to action enticing your reader to do something every time.
Typically we think of a call to action as asking for a sale, but your call to action could be anything you want it to be. For most bloggers it’s things like asking for a newsletter opt-in, a request to make a comment, to share your post on social media, grab a free guide or click a specific link.
It really doesn’t matter what your call to action is, what matters is that you have one.
“A call to action answers the [unspoken] question, ‘That’s interesting. Now what?” Read More →
I’m always amused when I have a harder time writing my blog post introduction than I do 
Thinking about becoming a freelance writer?
If you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use. Instead you’d use a keyword tool that can generate the best keywords for your web pages, right? That just makes good sense.
If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.
