Beating Adwords
If you're familiar with Google Adwords you probably understand the potential of the money to be earned advertising with pay per click
ads. There are many people making thousands of dollars every day setting up advertising campaigns using Google Adwords but as you may
already know that setting up Google Ad campaigns doesn't mean your ads will actually show.
That's right, if your ads, your site and your keywords don't measure up to Google's strict guidelines you can't even pay to get your ads
to show. That's why you need to understand how to effectively set up ad campaigns and understand Google's quality score that that is
required for you website in order to compete with Google Adwords.
As I've mentioned before, Brad Callen puts out an excellent FREE publication called "Google Adwords Made Easy" that I highly recommend, however if
you're looking for a marketing ebook to add to your library of online marketing gems, Beating Adwords is one you can take to the bank.
Beating Adwords is written by two experienced internet marketers that began as college students. Their college courses and extensive
projects turned them into internet marketing and affiliate marketing experts. Continuing with their studies they soon evolved into
Google Adwords experts and published the techniques that made them successful. Beating Adwords is pretty much a step-by-step guide that
helps you get your ads working effectively by getting you the traffic you need from Google by figuring out how to:
- Get good click through rates for your ads
- Create relevant and compelling ad Content that gets clicks
- Effectively grouping your Ads
- Create Website landing page content that is relevant to your keywords (very important to Google and many advertisers have this
wrong, I was one of them)
Whether you are new to Adwords or an existing advertiser, I'd recommend 'Beating Adwords'.
The book was easy to read and points out a lot of useful tidbits and will get you started quickly. Here's some of what you will
find:
- How to best set up your Google Adwords account
- How to find the best affiliate programs using Clickbank.com
- Selecting profitable keywords
- How to effectively advertise on Google Adwords
- Writing effective ad copy that sells
- What is Google's 'quality score' and how to improve your score.
- Effective Bidding techniques
- Traffic costs and being profitable
- Optimizing your Adwords campaigns
- Create web pages that sell
Format: Downloadable Ebook (79 Pages)
Cost: is $67. (It's tax deductible and you can return it within 60 days if you're not satisfied.)
- Skill Level Beginner - Intermediate - THe book is not designed for the 'experienced' Google Adwords user, however I've
been using Adwords for several years and I picked up some nice tips that increased my earnings in the first few days of getting the
book
- Main Focus Google Adwords
- Support 9/10
- Price $67
- Overall Value 9/10
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