Article
Marketing - Strategies for Writing Articles that Bring
Free Traffic
Let me be clear, writing articles brings
free traffic! If you have not experienced success
with article marketing then you could be doing a few things
wrong.
1. You are not writing
GOOD articles. In other words the
article may not be uninteresting, does not offer worthwhile
information, it does not flow or has poor grammar and
spelling.
2. You are submitting your articles to the wrong
article directories. Not all article directories
are the same. Specifically, many of the directories were not
including my resource box. That leaves the playing field wide
open for people to copy and use your articles as your own.
There are really only a few directories that are worthwhile
submitting to. I recommend submitting to the directories with
the highest Google and Alexa rankings:
http://www.ezinearticles.com/
http://www.goarticles.com/
http://www.webpronews.com/
http://www.articlealley.com
http://www.articledashboard.com/
http://www.articlecity.com
http://www.amazines.com
http://www.isnare.com/
http://www.ideamarketers.com/
http://searchwarp.com/
http://pubs.acs.org/
http://www.articlesbase.com/
http://www.Buzzle.com
http://www.site-reference.com/
http://www.web-source.net/
3. People are not linking to your
articles. This is often because readers
don't consider your article to be good or impressive
enough to use on their own sites or link to. This will kill
your article marketing efforts.
Marketing Success Tips using
Articles
Start by writing articles that are impressive. By impressive
I mean writing articles that turn words into traffic. Write
articles that offer worthwhile information but at the same time
are unique enough to grab the attention of the reader, no one
wants to read the same old stuff, but if you present it in a
unique and personal way, you will capture
much more interest.
Next, Submit your articles to the directories listed above.
There are lots of article directories but in my
experience the above directories have offered the best
results.
I have found 'Ezinearticles' to be, by far, the best
directory. For this reason I submit my articles to them first.
Strive to gain 'expert status' at Ezinearticles. It may take
submitting a few articles over time, but reaching
Ezinearticles expert status builds up your
reputation.
Whatever article directories you use, first start by
submitting quality articles that offer the reader
useable information. No article directory can
help you with article marketing if you don't write quality
articles first.
Finally, also submit to relevant websites, blogs or
newsletters. This can be a little bit more challenging but
here's something that I do to find these resources.
Use Google Alerts
Google has an alerts service that notifies me when someone
uses my article on their website or blog. Here's a way to use
Google Alerts to find relevant websites, blogs and newsletters
to submit your articles to:
1. Go to http://www.google.com/alerts
2. In the 'Create Google Alert' window enter the following
into the optional fields:
Search Terms: Enter your article's
title. Be sure to put your article title in double quotes
"article title". If you don't use the quotes you will get all
information Google has on whatever you enter into the search
terms field. Instead you want exactly the title of your
article.
Type: Comprehensive
How Often: I use weekly but the
choice is yours.
Deliver to: Your email address
Based on the information you supply, Google will deliver to
your email all the places it found your search term (your
article's title).
This will turn up all the websites, blogs and online
newsletters that are using your article. Once you know the
sites that use your articles you can begin sending them your
other articles as free content they can use. Before you know it
you'll have a nice list of sites that will potentially be open
to using other articles that you have written.
Using Google alerts is also a great way for you to see who
may be using your articles without a resource box or without
permission. This has been extremely handy for keeping the
pirates from stealing your content.
In
summary...
Don't underestimate the power of article marketing for
generating free traffic and backlinks. It's an excellent
promotional tool and used properly will bring you a flood of
traffic each and every week, plus it's a free.
Once your articles reach the first page of the search
engines for high quality keywords you'll start seeing a steady
flow of traffic which in turn can mean more sales.
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