Article Marketing - Strategies that Bring Free Traffic

Article marketing is still one of the best strategies for bringing in free traffic.  In fact using these free article marketing strategies you can increase your traffic significantly.  

See more about writing articles for increased traffic

1. Choose Your Keywords Carefully

Part of a great article marketing strategy is having a keyword phrase that adequately defines your article.  Then you must uses those keywords in the title, description and body of your article.

To help you find good keywords, use your favorite keyword research tool. This will help you find keywords that readers would use to search for your article and that are relevant to what your article is about.

Next, use those keywords in the title, content and resource box of your article. If you create a link to your article from another source, use a text link with the main keywords used in the article.

If you need help with your keyword research, here's a cool free keyword research report that will help.

2. Craft an Attention Getting Article Title

People scan articles looking for topics of interest, so craft the title using the main topic keywords of your article.

Include your primary keyword, preferably at the start, followed by any secondary keywords and then a benefit.

Include your primary keyword, preferably at the start, followed by any secondary keywords. Give your reader a reason to actually read your article by creating a title that is specific and draws interest.

For example, an article on 'how to lose 5 pounds' is a little bland and generic, but 'how to lose 5 pounds in 3 days' is specific. It draws attention by stating you can lose 5 pounds in a specific amount of time.

Create a title that is a clear indication of what the article is about, then draw interest using specifics.

3. Write Quality Articles

Article marketing isn't effective if you simply slap up an article with information that doesn't generate interest.

If you can learn how to write a good article, you'll have a powerful marketing strategy that has the potential of bringing you free traffic virtually forever.

Start by writing articles that are impressive. By impressive I mean writing articles that turn words into traffic.

Write articles that offer worthwhile information but at the same time are unique enough to grab the attention of the reader, no one wants to read the same old stuff, but if you present it in a unique, informative and useful manner you're more likely to impress your reader.

Articles that are wordy, confusing, repetitive or generic in content will lose a reader's attention and won't inspire a click through to your website.

Also keep your article focused on one idea, if your article covers too many ideas, break it up into two articles and link the articles on one another.

4. Create a compelling Article Resource Box

An impressive article will encourage the reader to find out more about its author. That's where your article resource box plays a key role.

It should sound professional, contain a resource link to your site or your newsletter and contain a call to action.

Check here for article resource box examples, tips and templates.

 4. Submit your articles to top article directories

Submit your articles to top article directories like EzineArticles, isnare,  Articledashboard and Article city to start.

When submitting to other article directories try repurposing the article by re-writing it so they it's somewhat unique to the original article. This can be additional work for you but the strategy pays off in the long run. You have more unique articles extending your reach to many more directories.

  In summary...

Don't underestimate the power of article marketing.  Once your articles reach the first page of the search engines for high quality keywords and great content you'll start seeing a steady flow of traffic which in turn will also mean more sales.

Here's where I got my most powerful article writing strategies plus actual case studies that helped me write quality articles that bring traffic, sales and targeted links to this site every day.

More Article Marketing tips & Advice