Your Web site Content

* Keep The momentum going!

* Submit a Press Release for Your Business!

This past week I've had a few house guests and I haven't put as much time into my business as I usually do, actually that's kind of a good thing, it's nice to take a break every so often. Will that impact my online sales?  If I don't keep up a few practices each and every day my sales could suffer.  Here's how to keep the momentum going without working long hours each day. 

When I work online all day I do lots of different things.  My day is divided into adding new content, research and writing my  newsletter, adjusting ad campaigns, make blog comments, research new ideas, checking my email, evaluating and critiquing new products.   Now, of course I can't do all of those things every day but there are a few things I must do every day.

What are those things?  The things that help me get more traffic and sales. So, when I have house guests or things that take my attention away from work there are still those things that I must make sure I get done each day. 

Adding web site content and keeping touch with readers through email are those very things.  Even if it's just adding a few comments to my blogs, those are the things I make sure I get done.  Adding a little content each day usually only takes about 15 to 20 minutes to do.  No matter what's going on I can usually squeeze that in.  One thing you'll notice about your blog or your website is the more content you add the more the search engines will notice you, particularly with your blog.  The search engines like consistency. If they see you are a good source for new content your chances of better placement increase.  If you begin to let your site or blog lag in content, so will your site recognition.

It doesn't matter how experienced you are at sales, you can never just sit back and let it ride. and the internet is no different.

What also helps me through the course of my week is to create a marketing calendar. It never really works for me to just put what I'm going to do for the upcoming week in the back of my mind. I have to make a calendar or a plan, if I don't, it doesn't get done.

I urge you to every Monday morning or Sunday evening sit down and make a calendar for the upcoming week on what tasks you need to perform, and more importantly, FOLLOW IT. Also schedule out how many ours you need for each task.  If you miss doing something, rework the schedule, but make sure you plan and then follow the plan. Make it a habit.

 
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  Press Releases
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I'm not a press release expert but I do submit press releases for my sites and I try to do it as often as I can.

Press releases are not hard to write but you do have to come up with some creative thought and really think about what your site offers and what you bring to the table as far as benefits, features and innovation.

I find that most people say "I don't really have anything unique or unusual, it's hard to make my site sound newsworthy".  But I'm here to tell you that that's simply not true. If you follow guidelines set up by many of the press release sites and give it some creative thought, you can create a press release that works.  It's some of the best PR for your business.

If you're completely stumped about how to do this, Alice Seba is a press release expert and wrote them for her job.  She's since put out an excellent publication called the Press Release Profits Course for creating a press release that gets noticed.  Alice has tips on how to make your words flow easily so they get read, there are resources on starting a media list so that you can target your audience better, how to use your website for more media exposure and much more.   
 
To get you started, below I've included a few press release sites that are FREE. Many of them require sign up which is quick, several of them also include information on how to write an effective press release as well.

1888pressrelease.com
clickpress.com
express-press-release.com
free-news-release.com
free-press-release-center.info
free-press-release.com
mediasyndicate.com
onlinepressreleases.com
openpr.com
pr.com
pr9.cm
prleap.com
prweb.com
przoom.com
prfree.com
powerhomebiz.com
press-base.com
press-world.com
press411.com
pressmethod.com
pressreleasespider.com
pressbox.co.uk
sbwire.com
ukprwire.com
usprwire.com

Don't ignore this excellent resource for getting your site or product the publicity it needs.  You'll be amazed at the amount of additional sales and traffic it can bring.